A loud belt struggles with being whisper quiet
So we pumped up the volume.
Tom and Joe—two architects by trade—had been making attention-seeking belts for a while. Their twist on the typical black, brown, and tan waist cinchers, was their powder-coated buckles in poppy colors like purple, orange, and green. These belts clearly had a lot to say, but were a little too shy to start the conversation. That’s where we stepped in.