Creating an effective B2B partner marketing strategy is complex and multi-layered—your plan needs to define a target customer for joint solutions, articulate your combined value prop, and lay out how you and your partners will take the solutions to market.

Whether your joint partner marketing plan focuses on enabling resellers, solution integrators, or ISVs, this guide can help you grow your partner program.

Read through to find key steps for joint partner marketing that makes an impact.