“Leveraging best practices for synergistically delivering elasticity across the content value chain to ensure that the asset is delivered to the client as committed priorly”—a gem that popped up in the 2A storytellers chat—makes as much sense as this line from a classic Bollywood film song: “You see, the whole country of the system is juxtapositioned by the hemoglobin in the atmosphere because you are a sophisticated rhetorician intoxicated by the exuberance of your own verbosity.”
And that, dear reader, is what we in the trade call a run-on sentence.
Our storyteller team chat is called the Storyteller Shuffle. Here, we dissect sentences, punctuation, usage, style guides, and grammar. We also like our wordplay, so the shuffle often turns into a rumba…
This is where we take a break, have fun, ask for, and receive, unstinting help from each other. Writing can be a solitary activity, which is why the wisdom, support, and camaraderie we find here is so important. The Shuffle is also where we collectively make your asset shine. If you’re wondering at the ‘collectively,’ try proofing an eBook you’ve written without going cross-eyed. You need a fresh pair of eyes.
Holding each other up, learning together, and having fun is at the core of our little group. Witness this (not entirely) imaginary chat: “I’m slammed for capacity. Can anyone help me with this case study?” Katy Nally, Director of Storytelling par excellence, jumps in, “Sure, I’ve only got a million things to do. But I can take this. And let me fix your calendar so that you’re not overloaded.”
Stuck for punctuation? Kimberly Mass generously weighs in on a hot debate about the merits of commas versus em-dashes in a sentence.
Looking to sharpen your interview skills? Shadow Mai Sennar who, with her background in theater, exudes calm confidence while drawing out even the most reticent clients.
Wondering how to write about a completely new technology? Get a load of BB Bickel’s confident, successful approach.
Need to pin the client down to answer tough questions? See what happens when Editorial Lead, Forsyth Alexander, wields her trademark Southern charm to soften critiques as she reviews a section of Gandalf’s CV.
Description of the battle with the Balrog in Lord of The Rings, The Two Towers, Book III, Chapter 5, The White Rider: “I threw down my enemy, and he fell from the high place and broke the mountainside where he smote it in his ruin. Then darkness took me, and I strayed out of thought and time, and I wandered far on roads that I will not tell.”
Forsyth marks it up and inserts a comment in the Word document: “Your story is utterly gripping! I was wondering, though, can you explain this gap in your resumé?”
As you can see, it falls to us ask the hard questions. You can also count on us to coax answers out of interviewees, keep your head in the cloud (and feet on the ground), and match the perfect storyteller to your project.
We’ll dot your ‘i’s
And cross your ‘t’s
We’re better than fries
We’re the bees’ knees
Your content, we’ll align
And be sure to make it shine We’re the bounce in basketball
So don’t you wait—just give us a call