Three clicks for a logo
We developed a logo that supports lockups with all the product names.
IaaS and PaaS and SaaS, oh my!
In healthcare technology, mergers and acquisitions are as common as new friends on the road to Oz. When startups develop the next big solution, they also catch the eye of the great and powerful players looking to grab hold of more market share. For those larger companies, the challenge is making acquisitions without alienating customers and splintering their own brand.
Wicked acquisitions!
When Rhapsody brought us in they had just purchased two companies to round out their suite of healthcare interoperability solutions. The trouble was, the two new acquisitions included IaaS and PaaS offerings that not only had to speak to their distinct audiences, but also get along with Rhapsody's existing SaaS solution.
The yellow brick road starts with messaging
Ultimately, we were there to help Rhapsody on its journey to build a new brand—one that would house the new acquisitions and speak above the tech jargon to focus on advancing better health outcomes. It all started with some messaging magic.
Step 1
Distill the value of Rhapsody—it connects people to make healthcare happen
Step 2
Redefine Rhapsody to include new capabilities—it's not just about the technology
Step 3
Create value statements for each audience segment—it’s more than an umbrella brand
Step 4
Pull common threads front and center—its solutions work together to change the industry
We're not in black and white anymore
With rigid lines and dark colors, the original Rhapsody brand didn't quite embody its commitment to fostering connections to build a healthier world.
If I only had a brand...
So we mixed things up, giving the design more heart. We gave the lines connection points and added some bends and brighter colors for a perfectly imperfect human touch.
A courageous brand guide
Regarding love and design
Playful, connected icons illustrate the mission.
Seeing the face behind the healthcare curtain
Toto, we're home!
Of course, we needed a home for the new messaging and brand to live, so we built the Rhapsody website, told the acquisitions to click their heels three times, and voila!
A website built brick by brick
Because we built it with WordPress Gutenberg blocks, it's easy for Rhapsody to make updates.
