Not your mom’s database
The new big data analytics features in SQL Server 2019 shattered the old stereotype that this 1989-born database isn’t hip enough to enjoy rap music or enable intelligence over non-relational data. It’s not a stodgy RDBMS stuck in its ways anymore. The new SQL Server is friends with everyone—structured, unstructured, the jocks, the stoners—and it knows how to integrate and analyze your data to make all types feel welcome.
Now it was our turn to share its new reputation with two very distinct groups
Charming the check writers
Explaining big data and analytics can get very technical very quickly, which can make non-technical eyes glaze over. So we broke it down. We made sure the C-level executives understood that unifying structured and unstructured data leads to an enterprise-wide warm and fuzzy feeling because you’re no longer leaving business insights on the table.
Integrating, managing, and analyzing became our mantra
Integrating all data
Unified access to all your data with unparalleled performance
Managing all data
Easily and securely manage data big and small
Analyzing all data
Build intelligent apps and AI with all your data
Cozying up to the coders
We knew IT decision makers craved the gritty details, so we served them up all the architectures and technical specs they could handle. We let them look under the hood of SQL Server 2019 Big Data Clusters and exposed the limitations of comparable tools.