Reading isn't just for nerds
Seattle’s overcast, gloomy days, and plentiful, cozy Sasquatch caves, seem to give us a competitive advantage when it comes to books. We live in the most well-read city in the U.S. (bookworms rejoice!). But that doesn’t necessarily translate to elementary school.
When the Seattle Public Library wanted to rally its K-5 audience about its Summer of Learning program, it sought a marketing firm that could hook your average 5th-grader with a short animation and convince them that reading is cool.