Storytellers host a branding bootcamp for an international leader in sports safety research.
If we were living a feel-good sports movie, The Sports Institute at UW Medicine would be the team with unsung players and a coach with a heart of gold. While bursting with potential, the Sports Institute’s branding did not capture the value they brought to the sports community. Though stacked with an enviable roster, their website lacked design and didn’t evangelize their mission, history as innovators, position as champions of cutting-edge research.
The Sports Institute came to train with 2A, where we helped them overcome their challenges with cup-winning marketing from branding to website. You know the ending (and, it’s happy).