Image by Nicole Todd
Lights! Camera! Finance?
With a degree in business, 2A’s motion designer, Jeff, found himself working in the world of finance after graduating from college. While he enjoyed the business of… business, he also wanted to explore his creative side. A major movie lover, Jeff bought a motion camera and started taking freelance jobs filming and editing. Working with a boutique production company filming spec commercials, he steadily gained experience and a passion for creative work. To be clear, Jeff still had a full-time finance job, so he was spending his off hours working this second job, which quickly gained momentum.
After copious hours of editing film, Jeff became obsessed with motion graphics, designing stylish video overlays, beautiful backgrounds, and snazzy transitions. Experimenting with various design software opened the door to a world where anything was possible. Jeff dove headfirst into learning all things motion design via the School of Motion and a multitude of animation boot camps. He soon parlayed his experience and talent into full-time work as an agency designer—check out a very cool 3D racecar project Jeff created for IBM.
Calling the shots on the field and on the job
Fun fact about Jeff—he played lacrosse in high school and coached it for six years! At one point, Jeff was working a finance job, taking freelance film and design work, and acting as head coach of a high school team—all at the same time. Needless to say, Jeff has no shortage of energy. One of the many perks of having him at 2A? He is always up for a challenge.
Jeff’s experience as a coach not only brings a can-do attitude and team-player approach to his work ethic, but contributes to his expertise at negotiating for the best outcome. His calm, level-headed demeanor coupled with a drive to bring his team success was essential for the kids he coached back then, and is a major win for his collaborators and clients at 2A.
Bringing projects to the next level
A key aspect of Jeff’s work ethos is considering how to make designs better. In his words, “I love having the opportunity to experiment and push a design further. Perhaps we’ve seen something similar before, so how can we do something different to elevate it?”
When Jeff’s not busy adding sparkle to 2A design projects, he’s golfing and being a dad to adventurous 4-year-old twins. Whether he’s perfecting his golf game or experimenting with new design techniques, Jeff’s enthusiasm and desire for constant improvement make him an essential part of the passionate 2A team.