Image by Emily Zheng
The elevator pitch is dead—what you need is a promo reel. At least, that’s what we’ve created to introduce ourselves to prospective clients and help them get a better sense of what we offer. Our latest reel tells a broad 2A story using recent examples of work—everything from eye-catching animations to impactful keynotes to long-format whitepapers. It’s a jam-packed 66 seconds in which you might see something you recognize!
This release marks the sixth reel we’ve created for 2A in the past year. Why six, you may ask? Because we had so much to cover! The other reels we created are tailored to specific clients and deliverables. They’re all about a minute long and they showcase dozens of marketing assets.
Promo reels bring the sizzle and get our team jazzed
Each reel is a moment-in-time snapshot that demonstrates how much we continue to grow and evolve, which makes them effective as internal and external promoters. Like any internal promotional piece, the reels are inherently aspirational, while also taking into consideration areas for future growth. With the latest release, you can see the impact of smaller partner brands among our core clients and how that pushes us into new spaces. As an agency, we’re excited about these new influences! They keep us sharp and good at what we do best—ramping up quickly and delivering compelling content.
Of course, no single reel captures everything that makes us unique, and not all of what we do can be captured in a quick clip. Sometimes the value of the work we provide comes from a strategy that puts ideas into motion, how that strategy scales, or what story it tells. Overall, though, these reels reflect what we’re capable of as a team and are a great opportunity to see our ever-evolving body of work. We hope you find watching them as fun and inspiring as we do!