Blog

08/03/2023

Felip farms common ground, reaping rich benefits for clients 

By Richa Dubey

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Image by Suzanne Calkins

Equal parts passionate and intentional, Felip centers everything he does around building community and cultivating a shared understanding. “When I think about my profession, I don’t really think in terms of content or interactions with clients. It’s more about how I can use the skills and experience I have to align with their goals. This helps me better support their organizations and initiatives.” 

And it’s easy to find something to relate to when you’ve had such eclectic experiences. While still in school, Felip cared for dying Benedictine monks in Bavaria. He also co-started a tech education nonprofit for kids of color in Seattle.  

As a trade unionist, his father advocated for worker rights, and that helped inform Felip’s career trajectory. Working in economic development for the city of Grand Rapids, Michigan, Felip focused on diversification and training local startups in technology and entrepreneurship. “I see the results of that effort in the culture there today, and I am grateful to have played a small part in developing it.” 

From there, his next step was helping to navigate change at Microsoft. Felip worked with Microsoft 365 to review product changes with security and communication teams before rolling them out to millions of users. It was challenging, but it was core to the person that Felip feels he has grown into. “It’s a big part of who I am now. It taught me how to bridge cultures, navigate differences, and build empathy. That mindset is crucial for creating plans and roadmaps to move projects forward.” 

That emphasis on empathy and diversity anchored one of the biggest wins of Felip’s professional life: co-leading strategy at Purple Group. At this multicultural marketing agency, Felip and his team collaborated with multiple stakeholders to execute a five-year communication and outreach plan for the Chicago Transit Authority (CTA). At over $2 billion, the Red and Purple Modernization (RPM) Phase One Project is the largest capital project in CTA history.

Whether working with the community or within the technology industry, Felip excels at finding a common ground across peers and stakeholders. It’s no surprise we love having him at 2A, and the feeling is mutual. “I love the people here. Everyone is very capable, and that pushes me to be better. And it’s beautiful to see that capability buttressed by empathy and collaboration.”