As our resident voice chameleon, Kimberly has the writing dexterity to perfectly capture any client voice. Her journey as a distinguished marketing writer began years ago following a move to Japan. Once back in the United States, Kimberly honed her skills for delivering rich and impactful assets, eventually building a stellar reputation as a writer and a diverse portfolio of work across a wide range of industries.
She honed her marketing writing skills over many years, and at this point, Kimberly’s knack for embodying brand voices comes naturally. Her ear is so keen that she can’t listen to too much radio in the car before the voices begin to pile up in her mind! And reading too many British spy novels have her adopting cheeky slang.
Behold the power of words
She attributes her inclination toward writing to an early awareness of the power of words. A funny story goes that perusing her grandfather’s bookshelf as a kid led her to pick up a Harold Robbins novel. Kimberly’s mother was scandalized at the discovery of her young daughter’s choice in fiction and the extreme reaction made Kimberly note the peculiar power of language and fictional worlds for the first time.
Kimberly’s pursuit of a college education was unconventional in the eyes of many in the rural Michigan town where she grew up, and literature served as a catalyst in her courage to cultivate her own perspective on the world. She cites To Kill a Mockingbird as a particularly transformative book when it came to her understanding of diversity and the broader humanity of people across cultural and religious lines. Gaining academic accolades for a feminist-leaning essay at her conservative high school was the moment when Kimberly first discovered a talent for persuasion that would later make her marketing work so impactful for clients.
From infographics to animations—giving life to a brand voice
For one of her first assignments at 2A, Kimberly used her chameleon-like skills to deliver an illuminating animation. While adept at shifting between distinct voices, she also helps clients discover and develop new brand voices to take their marketing approach to the next level. With an equal aptitude for persuasion, infographics and animations remain some of Kimberly’s favorite assets.
Kimberly has a long history of volunteer work that’s just as diverse as her writing portfolio. From working with hospice patients to coaching youth flag football, Kimberly has done it all. Perhaps most notably, she founded a longstanding Play in the Park program at her son’s former elementary school. The program is designed to foster community by helping students stay in touch over the summer. Her son is now 23 and the program is still going strong!
Kimberly says that her favorite thing about her volunteer work and her work at 2A is using her skills to enrich the lives of others.
If client feedback is any indication, she’s meeting her goal so far!