Why our case studies score big

By Richa Dubey

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Image by Guangyi Li

At 2A we take pride in the quality of our storytelling, and it’s always affirming to have that validated. We created a lot of content for the AWS Partner Network last year, which recently shared its most viewed case studies in 2022. Guess what? 2A produced four of the top 10.

Just like AWS, AWS Partners are customer obsessed. When we interview partners and customers for case studies, our storytellers ask questions that get at the heart of the story. How was the customer’s business transformed by this partner and AWS? What are the key takeaways from the story—and how can readers apply them to their own business? Oh also, can we get some metrics to back it all up?

As a content marketing agency in the tech space, we know our content has a global audience. One reason our work resonates across markets is that we have a geographically, professionally, and culturally diverse team creating it. Our case study team of project managers, consultants, storytellers, and designers comes from backgrounds as varied as fashion, nonprofit, education, government, cultural anthropology, and theater. That helps us craft questions and write stories that encompass the wide-ranging experiences of AWS Partner customers.

Those four case studies that made the top ten really exemplify the innovation happening with AWS and Partners on that global scale. Over in Ohio, Cincinnati Airport improved employee experiences and addressed flight delays with TaskWatch’s computer vision application on AWS Panorama. Meanwhile, across the ocean in the UK and Australia/New Zealand, Sandstone Technology improved customer experience by shifting transaction processes to the cloud and increased security measures by migrating to AWS. Premier Foods, one of the leading food businesses in UK, turned to AWS Partner Pyramid Analytics for help with its business efficiency and productivity. And finally, AWS created fertile ground for innovation by supporting Canada-based Nutrien, a fertilizer company, to leverage its data for insight-based growth.

With the hundreds of case studies under our belt over the last few years, we come to each new engagement with the knowledge, processes, and team to tell the story of your first win—or your next great success. And who knows, maybe you’ll hear your company called in the top 10 next year!