Ebooks and whitepapers
Forget the rumors. Long form isn’t dead.
An ebook or whitepaper gives a technical story room to stretch out and show what it’s really made of.
2A Creative shapes that story within your brand, using writing and design to make the detail easier to get into and worth spending time with. Ebooks can give an idea more visual punch, while whitepapers have space to develop the reasoning and evidence behind it. Either way, the extra pages should earn their keep.
Examples of work
Our approach
First, we get nosy. We talk to the people who know the topic cold, dig into the technical or market complexity, and ask the questions others skip until we find the idea worth the page count. We get just as interested in your brand, learning how it sounds, how it looks, and what makes it you.
Then we make the long form earn its length. Story and design work together to decide what gets the spotlight, which proof carries the argument, where a visual can do the heavy lifting, and what can hit the cutting-room floor.
The payoff is a story with enough substance to keep getting shared and referenced long after launch.
Timeline
3–5 weeks
Depending on scope
Team
Consultant
Storyteller
Designer
Program Manager