Playbooks
Make your best moves repeatable
Some of what makes your GTM motion work may be living across six decks and three people’s brains.
When that motion starts reaching more teams, regions, or partners, 2A Creative helps gather the decisions, handoffs, and hard-won lessons behind it and turn them into a practical playbook people can pick up, adapt, and put to work.
Our approach
Needle in a haystack? We brought a magnet.
Playbook projects usually arrive with no shortage of source material. We don’t mind a little pruning. Our consultants get into the weeds with the people who know the work best, teasing out the decisions and dependencies that keep the motion running, along with the hard-won lessons people tend to carry in their heads.
Once we know what belongs and where, storytelling and design turn it into a resource people can actually use. We give the material a throughline and choose the right form for each part: a complicated handoff may be easier to show, while a repeatable task might call for a checklist or template. Everything earns its place, so teams can find what they need without digging back through the source material.
Timeline
3–5 weeks
Depending on scope
Team
Consultant
Storyteller
Designer
Program Manager
Turn one great event into many with a playbook
There it is—the sigh of relief that comes when the last commemorative keychain is handed out, the signage comes down, and the final post-conference survey is sent. Another successful event in the books—and a chance to reflect on what went well and what you’d do differently next time.
While you’re reflecting, what if you were also laying the groundwork to make the next event easier? Or finding ways to hand off that event to a colleague while you work on something else? Or seamlessly expanding that event across regions or audiences? A turnkey event-in-a-box, if you will.
2A is here to help! Our event playbooks capture everything an event organizer needs to know to plan your next great event, conference, or meeting. From planning timelines to pre-event activities, and from day-of logistics to post-event follow-up, we document it all in a playbook that’s easy to use and update—taking the stress out of consistently producing great events.
That’s exactly what we did for a recent client that wanted an event playbook to help kickstart a standardized, easy-to-replicate global event program. Based on findings from the client’s first local event, we developed a playbook that included the following.
- Detailed event timelines and communication cadences
- Guidelines for choosing planning committee members and event speakers
- Email templates for invitations, follow-ups, agendas, and post-event surveys
- Guidelines for creating and ordering swag
- Tips for day-of-event logistics like A/V setup and food ordering
- Links to helpful resources
- And much more—all in a user-friendly PowerPoint format
The result? An intuitive guide that makes it easier for any team member, in any region, to plan and pull off a standout event without starting from scratch.
Want to make your event planning more efficient, consistent, and scalable? Get in touch!
