Battlecards
Know your edge. Own the competition.
The competitor’s name comes up. Now what?
A battlecard helps sellers do more than recite differences; it shows them where to steer the comparison. 2A Creative turns competitive intelligence into a focused field tool, pairing the points worth making with evidence that can hold up when a buyer pushes back.
Our approach
Competitive research piles up fast. We bring the judgment to decide which differences are likely to matter in a buying decision. Conversations with product and field experts help us separate real advantages from interesting-but-useless trivia, while also showing us where a comparison tends to get sticky.
With that context, we build the battlecard around the moments sellers need to navigate. Each competitive point is tied to the evidence that makes it credible, and the page is designed so the right information is easy to reach when the discussion shifts.
The finished card feels less like a filing cabinet for everything you know about the competition and more like a field tool for knowing what matters now.
Timeline
3–5 weeks
Depending on scope
Team
Consultant
Storyteller
Designer
Program Manager
Accelerate account-based marketing with sales enablement assets
Account-based marketing (ABM) is all about precision—focusing your efforts on the accounts that matter most. It’s about working smarter, not harder, by zeroing in on opportunities where you see the biggest potential. While it’s heavily focused on sales, marketing still has a big role to play. To make ABM work, your sales team must be armed with the right tools and marketing resources to convert leads into sales. Here’s how to ensure they’re set up for success—from the initial conversation to closing the deal.
Deliver a persuasive pitch
With ABM, your sellers will engage in a lot of personalized, one-on-one conversations with prospects. They’ll need to know your product(s) inside and out to be especially persuasive. Here’s what will help:
- Invite and follow-up email templates help your team engage right away and continue to nurture leads. These emails keep your brand top of mind and move the prospect closer to a decision. Plus, sellers should personalize the message to detail how your solution can help their particular business.
- Call scripts ensure sellers stay on track while keeping the conversation flexible. These scripts guide them through common questions by providing key talking points about your solution, allowing room for authentic dialogue.
- Pitch decks should speak directly to the prospect’s needs, showing how your solution solves their specific challenges with clear visuals and compelling value.
- Click-through demos let potential customers explore your product on their own. They provide an interactive experience that highlights value without pressure.
Handle objections and compete effectively
In any sales pitch, prospects will come up with reasons why it’s not the right time to buy. Sometimes they’re not sold on the investment; other times, they’re considering a competing product. Sellers should expect these objections and know how to handle them confidently.
- Objection handling guides include common objections and answers that sellers can use to turn “no” into a chance to showcase your product’s benefits.
- Compete battlecards equip sellers with an understanding of the market landscape and competing products. Battlecards highlight key differences at the organizational or product level, helping sellers position yours as the best option.
Provide proof and build trust
After initial conversations with prospects, sellers should maintain momentum by showcasing the results customers can expect. Whether it’s a standout success story or in-depth information that answers technical questions, sellers should reach out to build trust in your product.
- Solution briefs outline how your product solves their specific problem, providing a deeper dive into its value.
- Case studies showcase real-world examples that build credibility. Success stories that prospects can relate to are a quick way to highlight wins.
- Whitepapers offer research-backed insights and are for prospects who need more detailed information.
ABM is about pursuing valuable deals with laser focus. By equipping your sales team with these key resources, they can engage effectively, overcome objections, and close deals quickly, driving revenue growth.
