Social cards and GIFs
Stop the scroll. Make the point.
We know how to turn big ideas into bite-sized visual wins designed for the scroll-back moment.
Sometimes that means giving one product benefit the whole card; other times, it means making a data point impossible to miss. We find the focal point first, then build the visual and copy around it so the second look pays off.
Examples of work
Our approach
People scan their feeds before they read them, so we design around what needs to register in that first quick glance. Once we know what should stop the eye, we decide what the audience needs to understand when they pause, giving the asset one clear job instead of squeezing the whole campaign onto a card.
For static assets, visual hierarchy directs attention. GIFs give us another tool: sequence. We can use the first frame to land the hook, then reveal the next piece of information as the motion unfolds. Across a campaign, we carry enough visual and verbal DNA from one asset to the next to build recognition while giving each post something distinct to say.
Timeline
3–5 weeks
Depending on scope
Team
Consultant
Storyteller
Designer
Program Manager
