Web-based ebooks and infographics

Some stories deserve more than a download.

Ready to take your ebook or infographic somewhere a PDF can’t go?

2A Creative looks for the moments where the web can open up new ways to explore the story, whether that means revealing information as readers scroll, bringing a process to life through motion, or letting someone dig further when curiosity strikes. We shape the writing, design, and interaction together so the experience feels intentional from the start.

Examples of work

Cover of the interactive ebook A day in the life of Azure Cosmos DB: the headline Azure Cosmos DB powers the apps you know and love beside the blue planet-and-ring Cosmos DB icon on a light grid background.

Cover of the Azure SQL migration ebook, How Contoso unlocked the full potential of its data in the Microsoft Cloud, with Microsoft and Intel logos on a blue and green gradient.

Our approach

We’re not adding buttons for the thrill of it. Though we’ll admit: a smart interaction can be pretty satisfying. When we’re ready to dig in, we take a look at the source material and decide what should stay straightforward and where the web can do more of the explaining. If we’re adapting a PDF, that might mean breaking apart a dense spread or rethinking how a process unfolds. Starting fresh gives us the chance to make those decisions as the content is written.

Once the structure is set, we work with design and development to define how the content should behave in the browser. That means deciding what appears on first view, what expands or reveals through interaction, and how navigation, motion, and layered content work together as readers move through the piece. The copy is written for those patterns, so the experience feels coherent rather than like a static asset with interactivity added on top.