Swag design
Give B2B a little swagger
Swag is one of the rare places B2B gets to loosen its tie.
A product reference can become an inside joke. A familiar design can come back with a wink. An event idea can leave the convention center on somebody’s back. 2A Creative comes up with the concept, copy, and design for merch people pick up because they like it, not just because it’s free.
Examples of work
Our approach
We raid the closet of source material for ideas worth wearing, carrying, collecting, or passing around. Campaign artwork, product details, event themes, old creative, brand references, even the odd throwaway line can have more life in it than expected. We pull on the most promising threads, riff with the team, and develop the concepts that feel specific to the brand and recognizable to the people getting the swag.
Once we know what we’re making, we design for the actual object. A shirt gives us front, back, sleeves, seams, and a limited print area to work with. Embroidery calls for simpler shapes and sturdier type. Stickers and patches need to read at a much smaller scale. We work within vendor templates, production methods, materials, and dimensions from the start, adjusting the copy and artwork until they’re ready to produce.
Timeline
3–5 weeks
Depending on scope
Team
Consultant
Designer
Program Manager
