Image by Brandon Conboy
Storyteller Dre has a knack for embedding client stories with technological expertise—and for being in the right place at the right time. As an English major, Dre happened to live below a floor of computer science folks in her college dorms. This proximity helped uncover her aptitude for not only Jane Austen novels, but also operating systems. Naturally, she tacked on a minor in computer science. Also while in college, Dre worked at a coffee shop in downtown Eugene, Oregon, which was conveniently located opposite a small magazine publisher. After getting to know the publisher’s employees (and their morning coffee orders), she landed a job as their newest assistant editor and web developer.
Bringing language arts to coding languages, and vice versa
After a stint in Los Angeles working for the RAND Corporation (yes, that one) and Frank Gehry (yes, that one), Dre returned to the Pacific Northwest to pursue digital marketing in the tech industry. She worked at Amazon, which was seeking someone who could write both advertising copy and XML. Then she switched to Nintendo, where the company gained over six years of her talents. In that time, Dre expanded Nintendo’s West Coast marketing team, enhancing the brand’s web presence with dynamic announcements and immersive digital experiences.
But something was still missing. While her day-to-day work was fun and challenging, Dre sought a role that would return her to writing. So, she transitioned from digital marketing to technology storytelling—or rather, at 2A, she found a role that combines both. These days, you’ll find Dre creating client assets that link compelling copy with deep technical expertise.
And when she’s not behind the keyboard?
Outside work, Dre’s hobbies lean toward the DIY, from writing an arts-and-crafts column in a local Seattle magazine to acrylic painting and retiling her bathroom. “I like projects where I can say, let me just see if I can do this and then keep trying until I figure out how to do it,” she says.
Dre brings that same DIY spirit to all projects. Whether you’re after the perfect drywall mount or creative collateral that captures your vision, Dre has an answer. And if she doesn’t, she isn’t afraid to dig into the nitty gritty to find it for you.