Image by Nicole Todd
Forrester, Gartner, and IDC…they’re like the plastics of the enterprise tech world. They’re the analysts that rank the players, set the trends, and get everyone vying for their attention. And with good reason. A Forrester Total Economic Impact (TEI) Study, for instance, provides a name-brand stamp of approval on your tech—with jaw-dropping stats to back it up. A TEI study not only promotes trust in your brand or product, but it also gives sales an ROI story to tell.
But what is the ROI of a TEI study?!? No one knows, but we know how to boost it.
Whether you fund a TEI analysis, snag a spot in Gartner’s Magic Quadrant, or commission an IDC whitepaper, the payoff in terms of thought leadership and awareness makes it worthwhile. These analyst reports are the basis of a steady stream of trust-the-experts content. And we can help you get the most mileage from them with our analyst bundle.
Get the word out—GIFs and animations
Social GIFs with a little wiggle: Post them as paid LinkedIn ads or share them with partners so they can spread the word on social. Here’s a fun one we made for Power Platform to showcase its 224% ROI.
Animation: Entice prospects to peruse your website with an animation that highlights analysts’ top stats (from TEI reports) and claims about your product (from Magic Quadrants).
Give them details—datasheets and blogs
Announcement email: Ping prospects and keep your current customers informed about the leading status of your product.
Thought-leadership blog and webinar: Combine analyst research with your own point of view and dive deeper into the conversation.
Datasheet: Package up key findings and accolades into a highly designed datasheet. Here’s one we made highlighting the possibilities of using Azure to power intelligent apps.
Get a meeting—sales guide and pitch deck
Sales guide: Prep your sellers with key talking points from Forrester, Gartner, and IDC to validate claims and frame the findings in ways that resonate.
Invitation email: Invite prospects to learn more about the report and how key findings can help them find just the right solution (yours!) to unblock their challenges.
Pitch deck: Close the deal with a presentation that includes analyst slides showing the expert-validated value of your product. Here’s a slide we made for AWS Financial Services that uses IDC research to back up claims.
Analyst research and key findings play a big role in establishing trust in your brand. Don’t let those stats and achievements gather dust. We can help you maximize the ROI of your analyst reports for a big ‘ole economic impact (see what we did there?).