Image by Brandon Conboy
Welcome to the feral world of eBooks—where even the way you write “eBook” can get catty (is it ebook, Ebook, e-book, or eBook?!) First off, many clients confuse eBooks with whitepapers. The former delivers a high-level taste of your product while the latter provides a technical deep dive. And once you finally sort out the deliverable you want, there are many ways to get eBooks wrong, leaving customers disappointed that they handed over their email addresses for a supposedly juicy asset.
The biggest mistake? Content that sends readers straight into a cat nap. They’re longwinded duds. The main points may be there, but readers had to slog through 20 pages to find them. And the next biggest mistake? The story doesn’t connect to the reader’s needs. Without relevant context as to why someone should care, m-architecture diagrams—no matter how beautiful—just won’t land.
Our eBook breakthrough: informative ≠ boring
eBooks can be exciting! Ours take you on big cat adventures and still land the main points. Fancy Feast that! For instance, in our eBook about a NoSQL database, we thought, how about a cat hotel to explain the nuances across database models and entice the audience to dig in—right meow!
While we could write cat puns all day long, for an eBook to land, it has to be built on a solid framework.
Our eBooks are like catnip because:
- We break down tough concepts: Technology is complicated, but your audience shouldn’t need a PhD to understand how your product works. We break down the technical concepts—and sometimes bring in the purrfect metaphor—so anyone can understand how it works.
- We grow the flow: There’s always more to the story than just product specs. We keep readers engaged with a narrative that’s easy to follow and doesn’t break the flow with a million marketing benefits or buzzword soup.
- We put it in context: If the audience doesn’t know why they should care, then a marketer somewhere should be fired. We frame the benefits of your product in a way that resonates with the reader.
So how about an eBook as thrilling as a laser pointer darting along the floor?
Take the leap and land safely with 2A.