Image by Suzanne Calkins
When the lovable lawyer with questionable judgment Saul Goodman got his own show, we celebrated. When Fraiser Crane changed his backdrop from the Cheers bar to his Seattle apartment, we kept watching as his backstory unfolded. Hollywood loves a good spin-off, and so do we.
In the content marketing world, the spin-off just got a whole lot easier thanks to generative AI. A few prompts can yield a whole bunch of new assets based on the original. But the narratives are only as good as the initial inputs. If those are too fluffy or redundant, the spin-off content won’t say much and will drown in the sea of spam.
That’s why messaging and positioning frameworks (MPFs) have been a top-selling asset for 2A this year. These documents pack in a ton of information about a solution’s value, reasons customers should believe in it, and real-world use cases applicable to various industries. MPFs explain the differentiated benefits of our clients’ solutions, which is exactly the kind of detail you need for AI to create a standout spin-off asset like a hero ebook.
For companies just getting started with AI-generated content, we recommend this approach. Start with a human-created MPF that involves your whole team in the process and nails down exactly what you want to say. We’ll act as the conversation facilitators to pull out salient points, then we’ll capture them in customer-ready copy. From there, we can save you some time and money by using our AI tools to generate an ebook based on your MPF.
Essentially, do the hard work up front for a better payoff in the end. That is, after all, how Hollywood does it.