Image by Julianne Medenblik
Selling is part charisma, part strategy, and a whole lot of confidence. But even the best sales reps can see their performance falter if they’re constantly scrambling for the right information. That’s where sales enablement resources make all the difference.
Let’s break down three key moments where the right content can give your team an edge.
1. Engage them 1:1
Your sales team’s first touchpoint sets the tone for the entire engagement. When your team knows exactly how to start the conversation, they can approach every interaction with confidence.
- Invite and follow-up email—A strong first email inviting a prospect to talk sets expectations, and a timely follow-up message keeps the conversation moving.
- Call script—This gives your reps a clear roadmap for conversations, so they’re never left searching for the right words.
2. Make it personal
Once you have a prospect’s attention, it’s time to tailor the conversation. When sales reps have the right proof points and visuals, they control the conversation instead of reacting to it.
- Pitch deck—A well-structured, visually engaging presentation helps your team tell a compelling story.
- Joint solution pitch deck—If you’re selling alongside a partner, a unified story strengthens your offering.
- Click-through demos and UI-based videos—Show, don’t tell. A clear product walkthrough makes it easy for prospects to understand value.
3. Leave ’em with answers
Great sales teams don’t just pitch and disappear. They leave behind assets that keep the momentum going and give prospects what they need to move forward. When sales teams have the right follow-up materials, they can anticipate questions and keep deals moving forward.
- Datasheet—A concise, easy-to-reference document with key specs and details makes it easy to substantiate value.
- Customer story—Real-world success stories build credibility and trust.
- Whitepaper—A deeper dive that decision makers can use to justify their choices.
A strong sales enablement strategy keeps your team prepared. At 2A, we create content that helps teams close deals with confidence. If you’re ready to build a field-ready kit that sets up your team for success, let’s talk.