Image by Rachel Adams
Meet Carolyn, marketing writer turned marketing consultant…turned marketing writer. It makes sense—writers are curious by nature, a trait that 2A is happy to accommodate.
Carolyn studied medieval literature, earned a master’s in English, and taught at the college level before embarking on her B2B marketing quest in earnest. Her eagerness to learn about all corners of the world has been the driving force behind her varied career, during which she created compelling content for just about every industry you can think of. Her stellar work landed her opportunities to craft copy for all kinds of companies, from tech to healthcare to HVAC and plumbing.
After all that, she went on to perfect her marketing chops through agencies, where she wrote content for a world of different products and services. Her demonstrated ability to market just about anything—and her experience as both a consultant and a writer—is what makes her such a superhero of an addition here at 2A.
While Carolyn’s outside-the-box ideas led to director positions in B2B and big tech marketing, she found herself on a quest for a more stimulating work culture. That’s what drew Carolyn to 2A, where she first employed her diverse skillset as a consultant before moving over to a storyteller role.
Carolyn thrives in 2A’s collaborative environment, where she’s focused on helping clients find more effective and innovative ways to resonate with their audiences through stories. There’s no kryptonite here—the more complex or unusual a marketing challenge is, the more Carolyn is inspired. Approaching each project with the dexterity and improvisation she’s accrued over the years is her M.O.
Perhaps that panache for the complicated has been bolstered by her literary leanings, from publishing her poetry in literary magazines to doing The New York Times’ crossword daily.
“Doing puzzles is a lot like content marketing,” she said. “It can be a fun challenge to communicate ideas in a certain number of words or decide how text and design can best work together.”
In her personal life, Carolyn is committed to service. Thanks to the Be the Match registry, she was able to help save the life of a patient with leukemia through peripheral blood stem cell donation (PBSC), a method of retrieving blood-forming cells for bone marrow transplants.
The curiosity continues. From roller-skating to embroidery, Carolyn’s sense of adventure extends beyond her (new) role at the office. Whether she’s saving lives or solving the scrappiest of marketing puzzles, Carolyn is the kind of storytelling superhero our clients need and want on their team.