Image by Guangyi Li
As a marketer, having your work go viral is like chasing down the double rainbow, discovering its pot of gold, and diving in as if you were Scrouge McDuck. Few have felt that glorious feeling, but those who do will never forget it. Liz Mangini is in that select group.
A lifelong writer turned 2A marketing consultant, Liz not only lends her viral magic to our clients, but she also delivers a consulting experience as thrilling as a DuckTales adventure. She provides a Huey-Dewey-and-Louie trifecta that can’t miss. Here’s what it’s like to work with Liz:
Huey—the brave one with panache
Liz is fearless. She’s always up to try something new, which is why she’s dabbled in real estate, construction, higher education, healthcare, hospitality, entertainment, and finally technology. Throughout her long career, writing and marketing has been the common thread. After graduating with a degree in communications, Liz went on to support marketing at a hospital and later founded the Body Image Blog where she wrote posts related to body positivity and self-esteem. No matter what she’s focused on, Liz is driven to help other people succeed. It’s what motivated her to ghost write for c-suite executives at Microsoft and promote small businesses as a writer for Fidalgo Living Magazine.
Dewey—the clever one with great ideas
While running the Body Image Blog, Liz perfected the art of turning great ideas into viral content. Within just one year, the blog reached over one million viewers, as several posts took off and racked up the views. Her Q&A post with model Lizzie Miller quickly spread throughout the blogosphere. She also interviewed big names like Laurel Touby and was invited to Leeza Gibbons’ radio show, Hollywood Confidential to discuss her blog. As attention from the press mounted, Redbook even reached out to see if Liz would write an article for the magazine.
After the University of Washington caught word of her popularity, the school asked if Liz would lead a social media workshop to teach students how to spread their content. She was such a hit that the UW also asked her to serve as an advisory board member for the editing program.
Louie—the charismatic one you can’t get enough of
By the time she landed at Inviso, Liz had so many varied experiences under her belt that she could connect with just about anyone. In that role she also moved away from writing toward marketing consulting. As a natural-born people person, Liz felt right at home helping clients achieve their goals and supporting new hires to build their skills.
It takes a trifecta of elements—a Huey, Dewey, and Louie, if you will—to create the perfect consultant. With Liz at 2A, clients get a fearless writer, creative thinker, and relationship builder bent on success.
Work with Liz to see how she can help you make your next blog, eBook, and case study go viral!