Blog

03/18/2021

Mike—the fresh prince of marketing

By Katy Nally

Image of Mike in a neon blue and yellow suit next to a license play that says

Image by Thad Allen

I always feel a certain kinship with a fellow East Coaster. And beyond that, Mike Lahoda and I both arrived in Seattle—sight unseen—after cultivating an appreciation for the West Coast mostly through pop culture and 90s TV shows. So, in the spirit of our childhood understanding of the sunnier side of the country, I bring you this employee spotlight about Mike, our newest consultant, entirely based off the theme song to The Fresh Prince of Bel-Air. (Many thanks to Will Smith and DJ Jazzy Jeff for this 1992 track.)

Now this is a story, all about how
Mike came to Seattle and made us say “wow”
I’d like to take a minute, so sit right there
I’ll tell you how he became a marketing ace—it’s rare!

In southern New Jersey, born and raised
In the suburbs is where he spent most of his days
Chillin out, biking, walkin to school
While chasin his friends, and actin real cool
When he got an idea, “Let’s do some good”
He started planning ways to help his neighborhood
He studied philosophy and got his bike in gear
Then he moved to Seattle to start tutoring for City Year

The mountains were calling, and when they came near
Mike was ready to climb—he had no fear
If anything they proved he could take on a dare
And he thought, “What’s next—nonprofits? You got it, I’m there”

Mike climbed up through the ranks at a homebuilding biz
His MBA classes made him a marketing whiz
But he still wanted more—to grow with a team
So he joined 2A
now he’s living the dream