01/26/2021

Product demos—the greatest thing since sliced sourdough

By Erin McCaul

I’m the proud new owner of a quirky old house on a 2-acre homestead, and I don’t know how folks fixed things before YouTube. Video walk-throughs have taught me how to swap outdated light switches, build raised beds, re-plumb a laundry tub, and use a maul to split firewood. I’ve even taken up bread baking. Unexpectedly, the do-it-yourself trend recently cropped up in my 9–5 life outside the farm. At 2A we’ve been crafting click-through product demos that help sellers demonstrate the value of technical products to potential customers.

Ramp up quickly

Like a YouTube tutorial, snackable product demos are a great way for marketers to help sales teams ramp up quickly. Taking the prep-work out of product walk-throughs, these clickable demos can help teams sell new tools, brush up on product functionalities, or onboard new hires.

Visually engage customers

With an intuitive and engaging design, customers will feel like they’re in the actual product rather than a demo. This realistic experience makes it easy for potential customers to understand what makes your solution so valuable.

Tell value-first stories

Our clickable demos pair screenshots with comment boxes to prompt sellers on talking points throughout the demo. Sellers also have the ability to toggle the commentary off, giving more seasoned team members some breathing room as they walk through the product.

We’ve got a process that takes the guesswork out of demos. After an hour-long interview to learn about your product, our team does the rest. We craft a demo story to capture the featured use cases, mock up designs, write a script, package it all up for development, and deliver ready-to-deploy code packages in eight–12 weeks.

Ready to help your teams and customers re-plumb a laundry tub, master your product? We can help!