Blog

02/17/2021

Supercharge your pre-pandemic messaging to keep pace

By Clinton Bowman

image of a green car hood with a supercharger engine

Over these past months, we’ve seen digital transformation make quantum leaps forward. According to a recent McKinsey study, several years’ worth of digital transformation has occurred since COVID-19 began. In the car race to keep up with the needs of today, it’s easy to push off your longer road-trip activities like messaging. Yet, with no clear end in sight, now is the time to make sure your messaging is keeping pace.

At 2A we’re story geeks. We know that in order to build compelling content you need the right foundation. Messaging is the framework to ensure you and your team are ready to deliver captivating content to your customers that addresses their needs of today and tomorrow. As your customers’ needs evolve, you should revisit your messaging and make sure it still resonates. Kick the tires. Get the tune up you need. And set a course for the new road ahead.

Our team of storytellers and consultants are ready to be your co-pilot, navigating the map and maybe the playlist. We’ll work with you to evaluate your current messaging, identify what can be scrapped and supercharged, then build the framework to gas your rendezvous with customers. From there, we can create other itineraries, be it sales tools or your brand identity to help land the new and improved you.

Wondering how to get your messaging back in the fast lane? Pick us up and let’s get you back on pace together.