Image by Jenni Lydell
Does this sound familiar?
Your partner program is thriving. Your product has a ton of new opportunities to reach customers. And your business is poised for growth. The only catch? Your go-to-market (GTM) strategy for all these new partners hasn’t really caught up. It seems like your newly onboarded partners simply go forth into the marketing ether and…poof. You don’t really know what they’re telling customers or how they’re positioning your joint value prop. You’re just badging them and hoping for the best.
Scalable assets to the rescue!
So, how do you ensure partners are nailing your joint value prop and have the resources to secure new business? With scalable assets! Yes, the same scale that applies to your product. Scalable content often takes the form of ebooks, emails, solution briefs, and landing pages, with dedicated space for the partner to describe their offering alongside your locked marketing message.
When you’re so focused on getting partners off the ground, that last-mile task of creating marketing materials for customer pitches and co-sell motions is often an afterthought. As the agency that helps B2B tech companies build partner programs and joint GTM assets, we know how to design scalable assets that lighten the load for your marketing team. For large cloud providers and midsized tech companies, we’ve created materials that support dozens of partners at a time. These joint assets can be in the partner’s branding or yours, and they tell your combined story.
A win-win for you and your partner
They’re a nice win-win for both sides: Partners get a glossy piece of content connecting them to large cloud providers, while you get controlled messaging and sales reach through partners. Not only does this approach help your marketing team, but it also pulls partners back from the ether. It gives them a script to follow so they deliver your value prop consistently and persuasively every time.
So, if you have partners who need some support—and your marketing team could too—it’s time to create scalable marketing assets. Let’s build a plan together.