When you think of fundraising for colleges and universities, your first thoughts are probably something like “ugh, junk mail and relentless phone calls from students asking for money!”
You’re not wrong, but as a former higher-ed fundraiser, allow me to offer a counter perspective.
What really bugs you, other than paying off student loans (been there), is that you’re getting the same content and message every year, and it’s not personalized to your experience.
Universities aren’t staffed and resourced like Fortune 500 companies. It’s usually one person who is responsible for planning, segmenting, and executing the marketing campaigns. With so much to do, it’s easy to de-prioritize content and lean on the letters, emails, and call scripts from last year.
The Dartmouth College Fund was in a similar situation last fall, planning for a campaign that celebrated the school’s 250th anniversary. But they lacked the bandwidth to create unique, new content worthy of the milestone. That’s where we came in—delivering a feature animation, four GIFs, two emails and an infographic. Altogether, this fresh approach inspired over 4,700 donors to make a gift, nearly doubling the campaign’s 2,500-donor goal.
Content matters. Some super famous tech CEOs might even say “content is king.” We’re here to help when other things get in the way, so you can keep your audience… content.