For years I’ve romanticized the idea of running a business in the old Wild West. There’s something so alluring about the unencumbered entrepreneurship and creativity of a frontier town—see an unmet need, come up with a creative way to meet it, then make it rich. Like selling pickaxes in Deadwood, but without the syphilis and gun fighting.
The daylighting of cannabis sales may be as close as we come to a new market that doesn’t involve product innovation—pot has been around for ages, but for the most part, its trade has functioned outside of legal markets. While Washington State Initiative 502 legalized the sale of cannabis products for recreational use passed in 2012, 2015 marked the beginning of the fun phase for marketers—demand has finally surpassed supply, and telling a story that differentiates your cannabis brand has become a key to success.
Sure, prices are dropping (the average price of legal pot is now $12 per gram, down from $30 last summer), but that’s not the only way to set your product apart. That’s why we’re excited to partner with our client in the modern-day Wild West as they rollout their premium cannabis products. Stay tuned for more details about this new brand as it hits the shelves in a pot shop near you.