Image by Emily Zheng
There it is—the sigh of relief that comes when the last commemorative keychain is handed out, the signage comes down, and the final post-conference survey is sent. Another successful event in the books—and a chance to reflect on what went well and what you’d do differently next time.
While you’re reflecting, what if you were also laying the groundwork to make the next event easier? Or finding ways to hand off that event to a colleague while you work on something else? Or seamlessly expanding that event across regions or audiences? A turnkey event-in-a-box, if you will.
2A is here to help! Our event playbooks capture everything an event organizer needs to know to plan your next great event, conference, or meeting. From planning timelines to pre-event activities, and from day-of logistics to post-event follow-up, we document it all in a playbook that’s easy to use and update—taking the stress out of consistently producing great events.
That’s exactly what we did for a recent client that wanted an event playbook to help kickstart a standardized, easy-to-replicate global event program. Based on findings from the client’s first local event, we developed a playbook that included the following.
- Detailed event timelines and communication cadences
- Guidelines for choosing planning committee members and event speakers
- Email templates for invitations, follow-ups, agendas, and post-event surveys
- Guidelines for creating and ordering swag
- Tips for day-of-event logistics like A/V setup and food ordering
- Links to helpful resources
- And much more—all in a user-friendly PowerPoint format
The result? An intuitive guide that makes it easier for any team member, in any region, to plan and pull off a standout event without starting from scratch.
Want to make your event planning more efficient, consistent, and scalable? Get in touch!Â