Image by Julianne Medenblik
Earning a new AWS Competency is a major milestone. It validates your technical expertise, demonstrates customer success, and helps you stand out in a competitive marketplace. While the initial announcement brings well-deserved recognition, sustaining that momentum is key to driving lasting impact.
That’s where 2A’s competency launch bundle comes in.
Maximize the impact of your competency with a comprehensive, structured, nine-month-long, always-on campaign designed to keep your message—and the value of your services—front and center. An always-on campaign helps fill any post-launch gaps many partners face by providing a clear, proactive plan to maintain visibility and engagement over time.
Make a splash when you announce your new competency with some of these foundational launch assets:
- Animated or UI demo video highlights key features and functionality
- Implementation guide helps streamline customer adoption
- Internal adoption kit equips internal teams with clear messaging
- Roadmap deck communicates upcoming features and milestones
- Press release formally announces your new competency and business value
But don’t stop after the initial announcement! Keep your achievement top of mind by publishing fresh content aligned with key stages in your customers’ buying journey.
Month 1: Initial awareness and announcement
- Announcement blog and emails
- Landing page content
- Social card kit
Month 3: Deeper engagement and education
- Solution brief
- Infographic
- Invite and follow-up email
- Call script
Month 6: Continued engagement and lead nurturing
- Ebook
- Email series
- Video
Month 9: Long-term value and thought leadership
- Whitepaper
- Podcast episode
Your AWS Competency is more that just a milestone—it’s a launchpad
This always-on strategy ensures your AWS Competency—and the differentiated offerings it represents—continues to deliver value beyond the launch. With a steady stream of strategic content, you’ll educate your audience, nurture leads, and position your brand as a trusted AWS expert.
Your AWS Competency is just the beginning—let’s make sure the world knows about it. With our competency launch bundle fueling visibility, credibility, and long-term success, you’ll keep your solutions in the spotlight. Ready to get started? Contact us.