Image by Emily Zheng
We’re proud to say that two customer stories we wrote made Google Cloud’s list of most-read blogs in 2025! Given how much Google Cloud published—and launched—last year, it was encouraging to see our Target and Waze customer stories resonate so strongly. Turns out, people are as interested in smarter retail search and traffic data as we are!
Both stories focus on practical, real-world use of Google Cloud products. To us, that’s the whole point. Even in a year packed with attention-grabbing AI news, B2B audiences still want to understand how cloud and AI show up in real systems, real workflows, and real decisions. Customer stories do that in a way few other marketing assets can.
Going great with Google
We’ve worked closely with Google Cloud for years, and part of that partnership is understanding how their customer stories are meant to work:
- Clear without oversimplifying
- Technically credible without being inaccessible
- Grounded in what actually happened
When those pieces are in place, even a deep dive into databases or infrastructure can hold a reader’s attention.
That’s the approach we bring to every customer story we write at 2A. We focus on the details that matter and write in a way that reflects the customer’s voice. When stories are handled like that, they feel real. And hey, sometimes they even end up on a cool list.