Image by Jenni Lydell
Bringing in a marketing consultant can be a great way to tackle short-term tasks or get a fresh perspective on strategy. But how do you know that your consultant has what it takes to get results?
2A regularly interviews marketing consultants for our Embedded Consulting practice, assessing whether to add them to our talent network and consider them for client opportunities. Over the years we’ve refined a screening process that identifies consultants that will deliver results for clients. Whether you’re seeking expertise in product, partner, digital marketing, or another marketing area, the following questions can help you secure the right consultant:
1. What do you like about consulting?
Whether your potential consultant appreciates the flexible hours or the autonomy to choose their projects, make sure they love freelance work. You want to know they’ll be available to work with you in the future—and aren’t likely to ditch you mid-project for a full-time gig. Also, people who love what they do are generally more pleasant to work with!
2. How long have you been consulting?
From making decisions independently to staying organized when working with multiple clients, it takes a specific skill set to run a successful consulting business. Ideally, your consultant has experience in their marketing specialization as both a consultant and an FTE, as full-time work is a great environment for professionals to build expertise.
3. How do you prefer to communicate with clients?
You want your consultant to have a thoughtful approach to client communication. And, know that they’ll work well with your team’s communication style. Do they enjoy face time, or prefer to talk over email or chat? You’ll likely appreciate someone who wants to get on a call once in a while but can also work independently.
4. How would you approach this project?
The right consultant will have experience with projects similar to yours, and have an approach in mind. This question is also a good way to test their listening skills, and to make sure you’re aligned on scope. Look for a response that shows they understand your needs and demonstrates their expertise as they walk through the steps they would take.
5. Is the scope achievable within the time frame? What potential pitfalls do you see?
Less experienced freelancers might hide their concerns about a scope of work to secure a new client. You want someone who is experienced enough to spot potential issues, and confident enough to share them with you. And if your proposed scope isn’t realistic with the time or resources you’ve allotted—you’ll want to know that now.
6. Can you provide examples of work?
Consultants who do great work are happy to show it off. It’s never a bad idea to ask for examples!
7. Can you provide references?
Checking references is an important step in the hiring process, even for freelancers. Ask for a quick call instead of an email, so you can hear the reference’s enthusiasm and tone of voice. Phone calls also make asking follow-up questions easier.
Are you interested in hiring a marketing consultant or other contract or temporary hire? 2A has a network of excellent candidates that have already been vetted. Reach out, and we’ll fast-track the consultant-finding process for you!