Marketer by trade and manager by passion, Abby has made it her mission to empower her team so they can deliver their best work to clients. She prefers working with whole people who aren’t afraid to bring their creativity to the table.
Stay on message. Repeat. To quote and learn from the strategic Marshawn Lynch, a la Beast Mode, “I’m just here so I don’t get fined,” a phrase he repeated 29 times at media day. We hear you, Marshawn.
Merchandise, merchandise, merchandise. Is it just me or is 12th man paraphernalia rivaling Frozen gear? We bought 12th man bourbon at Trader Joe’s and a friend gave me Seahawks-themed Glassy Babies, which I love. Seize the opportunity to extend your brand, or ride on the coat tails of someone else’s.
Richard Sherman is smarter than you are. Smart employees drive interest in your company, so hire up.
Homemade earthquakes generate buzz. Optimize your retail environment to allow for the creation of unexpected groundswells of support for your business.
Everyone wants to be a part of something. This is true even if they dislike sportsball. Cultivate brand evangelists by giving your audience something to be a part of.
If you’re like us, you may have left a few holiday shopping tasks to the last minute. Here’s a round-up of 2A’s favorite, locally-made gifts so you can delight your loved ones and support our local businesses while you’re at it. Now get shopping! Happy holidays from the team at 2A.
1. Knots Necklace in white lambskin from Rachel Ravitz
I’m a big fan of Rachel Ravitz—novel and easy to wear.
2. Wonder Treats for dogs
Don’t forget your furry friends.
3. Limoncello from Letterpress Distilling
Bring a delicious and unexpected hostess gift.
4. Gift card to Trove
Noodles, Korean BBQ, parfaits (yes, parfaits).
5. Membership to the Bar Ferd’nand Bottle Society
Ok, the wine isn’t made locally, but the shop is local, and the selections are from mostly old-world, small production, family-owned estates.
