I’ve recently taken up fly fishing and it’s more complicated than I expected. There’s a whole host of variables to factor in: stream flow, temperature, depth, seams, riffles, pools. Not to mention a dizzying variety of flies and the puzzle of selecting one that effectively imitates a particular insect. It’s a mixture of relaxation and frustration. Connecting with nature and cursing at knots. Muttering absurd phrases like “that looks like some fishy pocket water, maybe I’ll try a hopper dropper with a chubby Chernobyl and a bead-headed pheasant tail” while standing alone in a crystal-clear mountain stream.
There’s one variety of fly called a streamer, which mimics small fish the bigger fish like to eat. When fishing with a streamer, you make your cast, let the fly flutter in the current, and strip it back to tempt an opportunistic trout. One tip for increasing your odds? Add a little wiggle action to the fly during your retrieve. Fish love the wiggle.
As it turns out, the humble wiggle can also be a successful tactic in your social media marketing. In a stream of static social posts, a touch of motion can be just the thing to motivate scrollers to bite on your content. At 2A, we call these posts wiggles. These short GIFs perform exceptionally well at reeling in traffic and linking to long-form content. A recent series we created for the Microsoft Power Platform team gained a cascade of impressions on LinkedIn and Twitter—and no one had to put on waders or spend hours standing in a cold river.
Looking to cast your content further on social? The marketing guides here at 2A know how to read the water and help you land the big ones.