Blog

08/13/2024

Words we work by—assumptions and all

By Katy Nally, Kelly Schermer

decorative image with the text

Image by Nicole Todd

We name stuff funny. We call our monthly meeting that showcases cool projects Circle Time, the special Friday once a month when the office is closed, FriYAY, and the slide outline made up of little squares, chiclets. So, it’s probably no surprise that we call our company values, Words we work by (WWWB).  

We think of WWWB as our North Star—the guiding light we use to help us keep what’s great about 2A while we grow. Our WWWB also allow us to build a collective identity as a team so new people come on board faster. 

Curious yet? Please say yes, we would really love to share them.    

  • We’re helpful: When it comes to work, we’re not afraid to roll up our sleeves. Whether it’s colleagues or clients, we all pitch in to get it done and help everyone thrive.  
    We know that teamwork makes the dream work >> 
  • We’re serious about our work: We show up to do the work, and we commit to doing it well. We give each project the effort it needs.  
    We’ll show you how serious we are >> 
  • We tack toward improvement: There’s always room to get better, and that’s where we’re headed. We experiment, learn, and prioritize to challenge our path.  
    We’re still a work in progress >> 
  • We work to build trust: A foundation of trust with a diverse community of colleagues and clients makes our days and our work better. We’re curious and proactive about building trust.  
    We love a good trust fall >> 

The secret to 2A’s high-quality work and engaging culture lies in our WWWB. Because really, Where Would We Be without them?