Image by Guangyi Li
I’m going to let you in on a little secret. While it’s true that our creative agency helps tech marketers make effective marketing content, there’s a secondary value that runs alongside the standout assets like animations and messaging frameworks that we offer. We help our clients look good—really shine at their organization and out in the world.
And we’re here for it. As a service company, we love to help our clients look sharp. So we’re kicking off a new series called Made ya look good, where we break down the real, practical ways we help our clients win.
First up: we know your visual brand
When you’re a marketer at a big tech company, brand is a big deal. It’s a complex system with rules, tools, and defined patterns. Entire teams are responsible for making sure it’s executed consistently and correctly. It’s a thing of beauty when it’s done well, and it takes work.
Walking into that world unprepared slows everything down.
That’s why our design team does the work to get up to speed and stay current. We come in already fluent in your typography, your layout logic, and your visual tone. We know how your brand flexes and where it doesn’t.
How does this help our clients look good?
- Their internal brand team is delighted instead of skeptical
- Feedback cycles are faster and more focused
- Most importantly, assets get approved and perform in the field because they look exactly like they belong
Recently, we were closing out a handful of assets for a client at Azure. Like most brands at enterprise organizations, they have a rigorous internal brand review process, the kind that can result in detailed, line-by-line feedback and multiple rounds of revisions. It’s a necessary step, but it can slow things down and create extra work for already busy marketing teams.
The brand team came back with a couple small suggestions and some praise. One comment summed it up: “This eBook looks fantastic! It really reflects the brand, while aligning with style guide points.”
Our client built trust with their brand team without needing to become a brand expert, moved their asset forward faster, and saved meaningful time in their day. Looking good! Want to experience something similar? Let’s talk!
There’s more to come in our series, Made ya look good. Stay tuned.