Remember when Microsoft face-planted with HoloLens and in a bid to still make it profitable, sold a gazillion of them to the military? Well, the dude who decided that was a good idea has left—and the initiative is in shambles. “I didn’t know I was supposed to LEAD this program,” he said. “I thought I was supposed to just riff on ideas from my swivel chair and let other people take the fall.”
Investment bank UBS predicts a slowdown in Azure growth and has downgraded the stock, causing share prices to fall in a self-fulfilling prophecy. This follows Google’s report based on leaked Microsoft documents that estimated a $3B operating loss for Azure in fiscal 2022, then shared that with CNBC.
Satya Nadella concedes it is going to be a rough ride for tech through 2025, stating that, unfortunately, average CEO pay will have to remain at 324 times that of their median workers. “Sorry, guys” Nadella said.
But there’s a plan! Rumors abound that Microsoft is going to invest $10B in ChatGPT, to which this writing team says E tu, Brute? It would give Microsoft 75% of OpenAI’s profits, and the young company is soon to be valued at $29B.
Why would Microsoft do this, assuming OpenAI has no intention of selling? To integrate ChatGPT into its products, including Bing. Except nothing is going to bring Bing out of the trashcan it belongs in, amiright.
“They’re still trying to make Bing a thing?” said UBS analysts, who downgraded the stock again because Bing.
Regardless, Satya says AI is the next major chapter for the tech industry, so expect more focus on this space from the major players.
Microsoft is also pushing the metaverse, saying that we will eventually have a hybrid model of consumerism that is part IRL and part VR.
AWS has, so far, remained blissfully untouched by Amazon’s layoffs, outside of its hiring pause. Most of the layoffs will happen in the company’s HR division, which is so on brand I can’t even.
Microsoft has hired a chief sustainability officer who was previously with the National Security Council in the White House. In the meantime, Microsoft VP Teresa Carlson has left to join Flexport.
You know what these female execs don’t have? The luxury of running with a headshot like this guy’s. A former Twitter VP, who strangely looks like Bradley Cooper and Santa Claus had a baby, has come onboard with Microsoft as a VP of design and research. Bonus points for drinking Sapporo. When can I get to a point in my career where a journalist covering my new role asks for a photo and I say “Here, use this one of me drinking Fireball while my dogs lay spread eagle on the couch.”
There’s a reason those superhero Halloween costumes have to put “will not make you fly” on the package. I was raised by two lawyers and it seemed like adults just sued each other all day, and between Amazon and Microsoft, maybe lil’ Jane was on to something. Amazon’s Twitch has entered a patent-infringement lawsuit with an Israeli FOOD import/export company (???) BSD—just as Microsoft battles gamers IRL over Activision (please, please result in a courtroom full of LARPers). BSD has previously sued Microsoft and Apple. In the meantime, Meta is suing a different Israeli company over spyware.
World domination
Microsoft has acquired Fungible, a company that makes data processing units. For $190M, otherwise known as the going price for a dozen eggs, Microsoft will use Fungible’s tech team to improve Azure services.
It is also investing in autonomous trucking startup Gatik AND collaborating with an Indian space agency. “We’re going to use the autonomous trucks to drive astronauts to and from the rocket ship, this way we don’t have to pay for an Uber,” said the guy who came up with the Army goggles idea.
France just fined Microsoft $64M for cookies, and they don’t mean macarons. Great timing alongside the company’s rollout of EU data localization via its EU Data Boundary for the Microsoft Cloud.
Best Friends Forever
The Navy opened up its wallet and was like “here’s $724 million” to AWS. Sailors and stuff will get access to the cloud through 2028 and will work toward phasing out legacy IT systems per a mandate in the 2022 National Defense Authorization Act.
Microsoft is making moves in automotive. Cognata, which develops autonomous driving technologies, has launched a new service on Azure so automotive companies can virtually evaluate their sensors. And General Motors will use Azure and AI services to simplify its software development.
AWS is supplementing its hiring pause with even more emphasis on its partners. As a “critical part of our go-to-market strategy,” AWS says it will continue to invest in partners, especially partners who help customers adopt and mature on AWS.
Speaking of partners: Montoux, an actuarial automation platform (SNOOZEFEST) is “strategically collaborating” with AWS so that customers can migrate and modernize their workflows with Montoux over to AWS. We could title the eBook: “Love, Actuary: Migrate and Modernize.”
Normalyze has hit AWS Marketplace. It’s a security platform that lets you see where all your data is in the cloud. eBook title could be, “Normal Eyes: Finally See Your Data.”
Privacera, which sounds like a pharmaceutical drug with gnarly side effects for some embarrassing condition, is actually a company that provides a data security and access governance platform—and its earned its AWS Competency in Data Analytics.
Cargo shipment optimization platform provider Awake AI has passed the AWS Foundational Technical Review.
Solvo, which provides adaptive cloud infrastructure security solutions, has joined the AWS ISV Accelerate Program.
Aspire, a global technology services firm, has become an AWS Advanced Consulting Partner.
VMWare launched Cloud Flex Storage, a managed service for VMWare Cloud on AWS.
IoT solutions provider KORE is using AWS, including AWS IoT Core, to make and sell more secure stuff.
New stuff
AWS, Microsoft, and Meta want to break Google Maps’ hold on all of us with their Overture Maps Foundation that will yield “untold innovations for the benefit of the people,” a bold statement coming from a group that includes a social media company partially responsible for January 6th and COVID conspiracies. Among their WORLD-CHANGING efforts, which involves duplicating what Google has already done, is using VR/AR—appealing to my anxiety-ridden trolling of Maps for a place to park before I drive somewhere new.
Even though Microsoft is all about productivity these days, it’s like they are testing our self-control, what with their new games on Teams and NOW, video filters! Yes, I am paying attention even though I just put a virtual top hat on my head! Yes, yes, I am listening even though I am presenting as an ear of corn.
There’s a new AWS open-source tool in town called Finch. It’s cloud-agnostic and will allow devs to build, run, and publish Linux containers. The motivation for creating Finch? macOS and Windows make open-source container development difficult.
To better compete with Amazon, Microsoft has released a pilot of the Microsoft Retail Advertising Network, which will help retailers sell your data even more monetize their website traffic.
Ma’am, I’m going to have to call security
O happy day, S3 buckets will now be encrypted server-side by default! Which makes you wonder why that wasn’t a thing already!
For the last few weeks, I’ve been looking forward to asking my coworkers to send me their favorite album of 2022 so I can assemble our annual round up. There’s something special and even intimate about hearing what songs have been keeping your colleagues company all year long. While I love working from home, I miss the casual interactions that happen in an IRL office, especially conversations about books, TV shows, movies, and music. The album round-up allows me to learn something new about a coworker I wouldn’t otherwise find out—and follow-up music chats are par for the course.
Sometimes a coworker’s choice is a delightful surprise, and sometimes their pick feels perfect…as if I should’ve known all along that Al is a Beyoncé superfan or that Erin has a crush on Jens Lekman.
This year we put together a playlist that highlights one song from each album. I hope you enjoy getting a glimpse into the music that speaks to your favorite 2A’ers soul (and strike up a musical conversation the next time you find yourself on a call with one of us)!
The Linden Trees Are Still In Blossom – Jens Lekman
I have a forever crush on Jens Lekman. This album is adorably awkward, semi-autobiographical, and a remix AND re-release of my favorite album of 2007, Night Falls Over Kortedala. It reminds me that our stories get more interesting and gain a new depth as we reflect on them with age. —Erin McCaul
Catchy beat. Danceable. This single features Milind Soman in a music video after 27 years. What’s not to love? —Richa Dubey
RENAISSANCE – Beyoncé
House music, celebrating black excellence, and Queen Bey… this album is sheer perfection! —Alyson Stoner-Rhoades
Pompeii – Cate Le Bon
I have never met a Cate Le Bon album that I didn’t like, and Pompeii is no exception. Drenched in dreamy synths, sax and clarinet, Le Bon’s pristine voice dances in the duality of light and dark, weaving through a lush musical tapestry that is both delicate and bold, angular and sweet, sad and hopeful. —Suzanne Calkins
Brand New – Ben Rector
I’m a sucker for song that tells a story. I frequently shed a lot of tears listening to many of Ben Rector’s songs. —Tammy Monson
Midnights (3am Edition) – Taylor Swift
As exciting as Swift’s rerecords have been, I am thrilled she dropped something totally new. The album is very self-reflective and has hit after hit! And the production stylings of Jack Antonoff are always a favorite of mine. —Julianne Medenblik
age tape 0 – Arden Jones
Youthful, angsty, ukulele. —Even Aeschlimann
Un Verano Sin Ti – Bad Bunny
Bad Bunny’s latest album is a quintessential curation of different types of summer vibes. Swaggering pop and reggaeton anthems are supported by a reflective b-side with plenty of unexpectedly good features and even a call for Zumba! This record packed everything I love about Benito’s cross-genre inspirations and is proof that good music requires no translation. —Madeline Sy
The Guest 2 (Original Soundtrack) – Various Artists
I love the 2014 movie The Guest, a devious genre-bender with a distinctive soundtrack that moodily mixed 80s goth rock and 21st-century synth jams. This April Fool’s Day I was surprised with the drop of a soundtrack album for the nonexistent sequel! It’s a lot of fun to imagine what the plot could’ve been by looking at the cover art and track titles, and this director-led “aural sequel” is a fascinating way to dive back into the movie’s unique soundscape. —Thad Allen
Power Station – Cory Wong, Billy Strings
When all the heavy hitters get in the same room and make noise together the result is this album. Jam packed with riffs that are sure to go down in history for the modern funk jazz era. —Matt deWolf
Warm Chris – Aldous Harding
The tunes on Warm Chris are just the right blend of off-kilter and catchy for my taste. Her songs are playful, strange, and beautiful—fitting for someone who chose the name “Aldous” as their nom de plume (her real name is Hannah Harding). —Nora Bright
Stick Season – Noah Kahan
I once saw a tweet that said Noah Kahan is “country music for the East Coast.” As someone who sort of lives in the country and once lived in New England, I can confirm that a) That is a rock-solid statement, and b) this album will hit home for anyone, no matter where you live or where you are from. —Emily Zheng
“Leveraging best practices for synergistically delivering elasticity across the content value chain to ensure that the asset is delivered to the client as committed priorly”—a gem that popped up in the 2A storytellers chat—makes as much sense as this line from a classic Bollywood film song: “You see, the whole country of the system is juxtapositioned by the hemoglobin in the atmosphere because you are a sophisticated rhetorician intoxicated by the exuberance of your own verbosity.”
And that, dear reader, is what we in the trade call a run-on sentence.
Our storyteller team chat is called the Storyteller Shuffle. Here, we dissect sentences, punctuation, usage, style guides, and grammar. We also like our wordplay, so the shuffle often turns into a rumba…
This is where we take a break, have fun, ask for, and receive, unstinting help from each other. Writing can be a solitary activity, which is why the wisdom, support, and camaraderie we find here is so important. The Shuffle is also where we collectively make your asset shine. If you’re wondering at the ‘collectively,’ try proofing an eBook you’ve written without going cross-eyed. You need a fresh pair of eyes.
Holding each other up, learning together, and having fun is at the core of our little group. Witness this (not entirely) imaginary chat: “I’m slammed for capacity. Can anyone help me with this case study?” Katy Nally, Director of Storytelling par excellence, jumps in, “Sure, I’ve only got a million things to do. But I can take this. And let me fix your calendar so that you’re not overloaded.”
Stuck for punctuation? Kimberly Mass generously weighs in on a hot debate about the merits of commas versus em dashes in a sentence.
Looking to sharpen your interview skills? Shadow Mai Sennar who, with her background in theater, exudes calm confidence while drawing out even the most reticent clients.
Wondering how to write about a completely new technology? Get a load of BB Bickel’s confident, successful approach.
Need to pin the client down to answer tough questions? See what happens when Editorial Lead, Forsyth Alexander, wields her trademark Southern charm to soften critiques as she reviews a section of Gandalf’s CV.
Description of the battle with the Balrog in Lord of The Rings, The Two Towers, Book III, Chapter 5, The White Rider: “I threw down my enemy, and he fell from the high place and broke the mountainside where he smote it in his ruin. Then darkness took me, and I strayed out of thought and time, and I wandered far on roads that I will not tell.”
Forsyth marks it up and inserts a comment in the Word document: “Your story is utterly gripping! I was wondering, though, can you explain this gap in your resumé?”
As you can see, it falls to us ask the hard questions. You can also count on us to coax answers out of interviewees, keep your head in the cloud (and feet on the ground), and match the perfect storyteller to your project.
We’ll dot your ‘i’s And cross your ‘t’s We’re better than fries We’re the bees’ knees
Your content, we’ll align And be sure to make it shine We’re the bounce in basketball So don’t you wait—just give us a call
The biggest Microsoft news item lately is the multi-year partnership between NVIDIA and Microsoft. Together they’ll build a new supercomputer running on Azure, and it will be the best supercomputer. It will train AI workloads like no other AI workload you’ve ever seen before. (Did you read that in a Trump voice? You should have).
In the name of national security purposes, Microsoft and AWS are going to have to work together at the Pentagon to upgrade our ground and space communications infrastructure with next-gen networking technology. Things I learned from this article: we actually have a “Space Warfighting Analysis Center.”
Who cares about space fighting, let’s talk about Earth fighting! Lockheed Martin and Microsoft made a “landmark agreement” to blow shit up all day!!!….by way of the cloud. Microsoft’s latest secure framework will make Lockheed Martin the first non-government entity to independently operate inside the Microsoft Azure Government Secret cloud.
Formula 1 has raced to extend its collaboration with AWS to inform F1 Insights, an AI-driven program that detects vehicle speeds and displays them on TV broadcasts.
Deloitte has turned to AWS for help launching its digital banking services. Named BankingSuite, Deloitte’s new suite of solutions will leverage Amazon Connect and other services.
Best Friends Forever
Partner, partners, come get your partners!
Jitterbit, an “API transformation company,” has become an AWS Partner and is selling its wares on AWS Marketplace. (That company definitely has a boring holiday party.) AWS Partner Imagine just completed a foundational technical review. And there’s also Magnifi, a video development provider, now an AWS ISV following completion of the same review.IT distributor Ingram Micro Cloud has received AWS certification in AWS Config Service Delivery validation.Consulting firm Credera attained AWS Security Competency. India-based startup Lumiq won AWS Specialty Partner of the Year for Data, Analytics, and ML—for the second year in a row. They want to expand into finserv and insurance markets.
Finally, there’s Kibo, an AWS native “composable commerce provider” (????) that just put its platform on AWS Marketplace, targeting retailers. (I bet they don’t even HAVE a holiday party.)
Amazon has a hiring freeze in place through Q1 2023 and is totally boosting morale with statements like “target low performers.” The company has reportedly asked managers to rank employees like they’re a bunch of dudes in a dorm room rating chicks from 1 to 10. Maybe AWS didn’t get the memo that the capitalist overload approach didn’t bode well for Elon Musk.
Word on the street is that Amazon layoffs will touch Amazon Alexa staff, contractors, cloud gaming (within the devices division), retail, and HR.
Maybe Microsoft was tired of all the attention AWS has been getting from employee harassment claims, so they’ve taken matters into their own hands (WHICH THEY WILL KEEP TO THEMSELVES). The company released a 50-page annual report containing recommendations for not harassing peeps. One example? If you’re dating a co-worker, we all have to know. Microsoft employees can send their juicy office romance deets to [email protected]. P.S. I am super jealous of whoever’s job it was to conduct a “misconduct audit.” I would wear a bowtie every day, have very slick hair parted directly in the middle, and wear poofy pantaloons and the shiniest shoes and nobody could mess with me because that’s what I’m there to audit.
Two big things are happening for Microsoft on March 23: I go on vacation, and it’s also the deadline by which EU regulators decide whether Microsoft’s Activision deal can go through—or not. European incels who spend way too much time playing Call of Duty, mark your calendars!
More North Carolina news: AWS has entered a partnership with Duke Energy, a company that loves to keep charging me for heating at my old address. AWS will supply the cloud technology for Duke’s new smart grid software and services.
There’s a new AWS Region opening in Spain, which, among other things, will help European countries comply with EU privacy regulations like GDPR because those countries actually care about the people who live there.
Microsoft is all in on data centers across 11 regions in Asia, and Satya Nadella is giving special attention to China and India. China offers the opportunity for Microsoft to work with more multinational companies, and India is generating a high demand for cloud-native apps.
In the ongoing race for telecom dominance, AWS has secured a lead over Microsoft.
AWS has 5G stuff to sell and potential customers might need a little inspiration following speculation that it’s not that much better than 4G. Targeting buyers with bloated budgets and bad decision-making skills, AWS joined a coalition with Dell, Splunk, and Cisco to get government agencies to adopt 5G.
But the UK is on the 5G bandwagon—Vodafone plans to expand its AWS Wavelength-powered technology to customers who need to be within a certain distance to a cloud or compute instance.
New stuff
While companies are laying off staff and leaving one person to do the job of three, Microsoft thought it would be a good time to release games on Teams for “when you’re bored at work.” Engaging in some Solitaire and Minesweeper with your colleagues (the ones who are left!!!!) can make you “20% more productive” according to research from BYU, a school that only recently removed “homosexual behavior” as an honor code violation, so should be legit.
Microsoft announced its Supply Chain Platform which fuses AI, low-code, SaaS, and collaboration tools to create supply chain agility. Mexican snack powerhouse Grupo Bimbo is among the user pool, so never will your local store be out of Bimbos. And we can all relax about cheese, too, ‘cause Tillamook is on board.
After talking about the release of SQL Server 2022 incessantly since the dawn of time, it’s now released, and nobody cares because we all know. We know, OK?
Less talked about than SQL Server 2022 (basically any topic fits into that category) is Azure Quantum Research Estimator. What does it do? It “creates and refines algorithms for quantum computers,” which will bypass computation limitations of future quantum computers.
Passwords are not cool anymore, says Microsoft, which has made it possible to connect to Azure Active Directory using certificate-based authentication. It’s meant to protect hybrid workers doing business on their own devices from phishing scams.
Microsoft is tightening security on Azure for DevOps with granular Personal Access Tokens. It provides damage control when credentials are leaked or stolen.
Miscellany
Gartner released its newest Magic Quadrant for cloud infrastructure and platform services, and the usual suspects made the cut. Tidbits:
3 of the 8 providers originate from China
AWS has the most breadth and depth of capabilities but needs to refine its strategy for customers who want a multi-cloud solution
Microsoft customers are frustrated by increasing Azure costs
AWS is accepting applications for its next cohort, calling for startups with solutions that address healthcare worker burnout.
Honeywell has integrated its Walkie Talkie app with Microsoft Teams for “highly mobile” frontline workers, but really this push-to-talk app will be used by those obnoxious people on public transportation who have directionless convos over speakerphone and make you cringe when you think about how you’ll have to fight them for a can of beans in the climate change apocalypse.
If the spoiled rich “Daddy can you put more money in my account and I’ll love you foreverrrrrr” kid was a person it would be OpenAI, which is asking Microsoft for additional funding to pile on top of its $20 billion valuation. The deal could help grow Azure usage while also keeping OpenAI from AWS and Google Cloud.
Uniphore, a “conversational automation” company that specializes in parent-child exchanges such as, “How was your day?” “Fine,” is officially an AWS ISV.
D-Wave Quantum has sauntered into AWS Marketplace, as has asset visibility and security company Armis.
Finally, Snowplow, a data creation software company that probably pissed off Snowflake when it launched, is now on AWS Marketplace.
OpenLegacy has joined the AWS Partner Network and slapped a solution on Marketplace. It helps companies connect their legacy systems to digital services via an API.
Another new partner is Digital River, which is helping AWS commerce customers with critical back-office functions to enable faster growth.
AWS Marketplace also welcomes solutions from Sentient Energy, which sounds like the small business of someone who rubs crystals all over you while making a weird moaning sound to channel another frequency. This company is more about analytics and visibility for power grids on the edge.
Gossip (for nerds)
If sales of antiperspirant and whiskey have skyrocketed lately that’s because it’s earnings time! Microsoft is down 30% from last year which explains why my 401K performance graph looks like a toddler was drawing and then fell asleep at the end. Of note: the energy costs associated with providing cloud services are a real money suck for Azure.
But even with that, they want to give you a deal! Microsoft has created a new payment option called Azure Savings Plans for Compute that can save customers 65% more than the pay-as-you-go model.
Perhaps Microsoft feels sufficiently buoyed by its gaming division following a record year of Xbox console sales. And they are super excited about their expanding partnership with the recession when nobody will have any money to do anything but play video games, especially after they’ve been laid off.
Ah, the schadenfreude of watching powerful companies stumble on earnings calls. Like Microsoft, AWS cited rising energy costs and sluggish customer spending as a factor for its slowest YoY growth since 2014. At a measly $20.5B, slightly above what Azure pulled in over Q3, it’s hard times. Looks like Bezos might have to sell his yacht, you know—the one with built-in parking space FOR ANOTHER YACHT. Steps away from a Dickens novel, I tell ya.
Or, a great way to lower cloud costs is to get off it entirely, according to Basecamp and Hey (why would you name your company Hey?). Parent company 37signals (which is not an early 2000s emo band) says they tried all the cloud had to offer and it sucks, hard—and calls on other larger companies to think about alternatives.
OK, nobody panic, Forrester is here with some common sense: the cloud market will actually become more lucrative during a global economic downturn, the firm says. The report was based off an intern bringing in her Magic Eight Ball and asking it “Will cloud be OK in 2023?” five times until she got “It is Decidedly So.”
A reporter with Yahoo! Finance who probably makes $25K a year and has a master’s degree is also not worried about AWS, so we’re all good.
The AWS exec who led the company’s professional services arm has skedaddled after bullying, discrimination, and harassment claims—which have since culminated in a lawsuit from an LGBTQ+ employee. I combed through the filing so you don’t have to: a male co-worker called her a bitch; she alerted HR, he was promoted to a “Level 10” position like this is the Church of Scientology, and she was fired. Sounds like my first job on Wall Street in 2003! The Wolf of Wall Street was extremely triggering for me!!!
GitHub workers, be ready to call Saul because Microsoft “stole” some (publicly available) code to train its AI tool in Visual Studio. Like open-source nerds would, the GitHub group launched a website about the investigation, ironically biting off the Wall Street Journal illustrative style.
New stuff
Microsoft has brought AI-translated Teams messages in more than 100 languages to your mobile device. So, if you’re on the go and need to send a reminder about deadline to your collaborators in Inuinnaqtun, Zulu, or even in KLINGON for Dave in accounting, you can.
AWS has doubled the computing power of its Snowball Edge device, so, um, congrats to that thing, I guess!
The company has also made it easier to run batch workloads in the cloud with a new integration from AWS, which connects AWS Batch and Amazon EKS services.
There’s a new serverless option for Amazon Neptune and you’ll never believe it, but it’s called Amazon Neptune Serverless.
A new solution to the Microsoft scene is AKS Lite, a tool for running Kubernetes in resource constrained IoT and edge environments.
DDoS attacks, the method of choice for amateur hackers, my second favorite type of hacker after really good professional hackers, can be a thing of the past for SMBs with Azure DDoS IP Protection now in public preview.
Windows Dev Kit 2023, a device that lets developers build Windows apps for Arm using an AI processor and absolutely looks like something I would leave behind in an Uber, is officially on sale in select countries.
Ma’am, I’m going to have to call security
Trend Micro says threat actors are attempting to grab access keys from Amazon EC2 using a technique called “typosquatting,” an issue I also have until my eyeglass prescription gets updated this month.
Miscellany
Since AWS launched that big career training center last month, it has decided to shut down the teams behind the AWS online tutorials. Now what am I going to fall asleep to?? Maybe I’ll take a cue from my husband and drift off to that Japanese guy on YouTube who makes knives out of meat.
A Container Build Lens has become part of the AWS Well-Architected Framework, which is a fancy way of saying they updated a mind-numbing whitepaper that the noob in IT is going to have to read so they can be the human CliffsNotes for the CIO.
The noob should also earmark that AWS got a FedRAMP certification for High Authority to Operate for its cloud-based contact center service, Amazon Connect.
Parallel Wireless, a telecoms service provider in New Hampshire, has selected AWS, specifically Amazon EKS, to deliver cloud-native “Any G” (2G through 5G). I hope this young rapper from Belgium does not file a cease and desist!
Any G the rapper isn’t the only one coming for you on this one, AWS—Microsoft wants to stop eating your dust in the telco market. That’s why they’re prepping to launch commercial Azure Operator Distributed Services (AODS). They COULD really get ahead with telecoms if they produced some amazing industry case studies with 2A, but if they want to do this the hard way, they can.
But better act fast because AWS is co-developing a new set of computer vision AI services with SK Telecom.
Now that I’ve dry heaved into my office wastebasket after simply seeing a mention of Meta, you should know the company has partnered with Microsoft to bring content, Windows apps, and Teams integrations to the Metaverse—part of Zuckerberg’s $10B plan to “make it impossible for remote workers to hide from their bosses.” ::pulls wastebasket closer::
Obviously, anyone driving a fossil fuel-powered Benz is thinking first and foremost about sustainability even if they clearly had the budget to buy an electric car. That’s why Mercedes-Benz has partnered with Microsoft to connect passenger car plants to Microsoft cloud! Now Mercedes-Benz can produce fossil fuel cars while monitoring how much natural resources they are using to do it. Great idea, love the innovative thinking.
Microsoft may have landed Mercedes-Benz, but AWS has snagged BMW Group. The two will develop customizable cloud software to simplify data management and distribution among millions of connected vehicles.
This popped up in my recent Google search but CIO.com has 404’d it… scandalous. The since-deleted report said that IBM and AWS are working together to pursue a variety of industry-specific solutions.
Newly minted AWS ISV Illumio has made its Zero Trust Segmentation Platform available on AWS. Also new to the ISV club: Syte, a product discovery platform, and SysAid, a provider of IT service automation.
So many partners, so little time. So, I’ll be brief:
Red Hat unleashed its Ansible Automation Platform on Azure in Azure Marketplace, helping customers simplify hybrid cloud automation.
Cisco extended its SD-WAN integration with Azure by doing stuff that I don’t understand because when I was growing up “computer science class” meant playing Oregon Trail in 8-bit. Thanks, Brooklyn Public Schools.
MongoDB is one of several companies that makes up Microsoft’s news Intelligent Data Platform Partner Ecosystem. Developers using MongoDB Atlas can now build apps within Marketplace and Azure Portal.
Fivetran (which makes me think of a boy band) has added capabilities with Azure to accelerate data-driven transformations. They are ALSO part of the Intelligent Data Platform ecosystem and this club is getting less exclusive by the minute. If Microsoft keeps this pace they are going to end up like Michael Kors.
AWS can’t take over the world unless there’s a center for ants kids who can’t read good, which is why it’s opening a learning facility in Arlington, VA. The center is mostly to skill 29 million adults, but some unlucky classrooms will be bussed to the “interactive exhibits on the role of cloud computing.” A really cool initiative, though, is that the center will offer career support to Ukrainian refugees.
New data centers, yay! AWS is bringing three data centers to Loudoun County, VA, which will be too busy to notice because they are banning “sexually explicit books” like 1984 and The Handmaid’s Tale. If they think 1984 is steamy, wait until they read Ezekiel 16:17, Ezekiel 23:18-21, Exodus 4:25, Genesis 19:35…you get the idea.
AWS also announced plans to launch an infrastructure region in Thailand, a country that has not yet regressed to banning important classic books that have shaped their literary culture.
AWS Graviton2 chips are huge in Japan, with two of the archipelago nation’s largest companies saying they’re consuming 72% less power than the previous chips they were using to support their 5G network.
New stuff
Microsoft unveiled three new Surface computers (tablet, laptop, desktop) available 6 days before Halloween because that’s how I measure all time once October 1st hits.
AWS launched The Landing Zone for Healthcare, which sounds like an indoor trampoline park but is actually a no-code solution for governing multi-account environments.
At Ignite this year, Azure was the diamond of the season (that was for my Bridgerton geeks), with several items/features announced for general availability—Azure Arc for SQL Server, Edge browser, and Azure Cosmos DB for PostreSQL.
Don’t forget Power Platform, the successful, modern cousin who everyone mentions at family gatherings, but nobody ever sees anymore because ever since he moved out to L.A. he’s just too good to come home to see his extended family in Tulsa, I guess. Anyway, Power Platform has been updated with natural language AI capabilities that have a few neat use cases, as well as some governance features. This nice-looking man, who may or may not be actively building a miniature of Mordor to scale in his basement, says Power Platform is among several offerings that will continue to be a focus of Microsoft.
AWS is expanding its Amazon WorkSpaces desktop-as-a-service portfolio with a new managed infrastructure-only cloud VDI offering. VDI sounds like something you get when you hook up with too many people (such a thing??) but actually, it’s “Virtual Desktop Infrastructure.”
Welcome Syntex (again), a low-code AI and automation product relaunched by Microsoft that automated content creation, indexing, and discovery.
SMBs can get in on that firewall action with Microsoft’s Azure Firewall Basic, now in public preview.
Gossip (for nerds)
Upon its 2018 acquisition, Microsoft promised that its subsidiary GitHub would remain cloud agnostic and perhaps that’s open to a little interpretation; GitHub has been introducing new features and products built on Azure, which work best on Azure. “WHAT, WE’RE NOT DOING ANYTHING WHY ARE YOU LOOKING AT ME LIKE THAT” —Microsoft
New Relic yoinked a second AWS person in as many weeks. Their secret? An office kegerator.
A new KPMG survey of 1,000 executives showed that 67% were reevaluating cloud spending after failing to achieve a significant ROI. The cause, according to this journalist, is that fools rushed in.
Microsoft has more leaks than my first NYC apartment—this week it’s an internal presentation on the tech giant’s “cloud revenue” for 2022, which hit $91.2B, but without saying how much of that figure is thanks to Azure.
1,000 Microsoft employees have seen better days following their layoff this week. Layoffs include the Azure division, which follow the voluntary departures of some Azure execs. Meanwhile, Amazon froze hiring for technology and corporate positions, but AWS will continue to hire new people.
In an attempt to compete with design app Canva, Microsoft launched—wait for the name—Designer. And it’s free with an Office software subscription. The amount of shade thrown in this article is pretty sweet…in response to the launch, Canva was like, mmm ok that’s cute. And then Microsoft was like, but Adobe is still our BFF! And Adobe was like, that’s right girl ‘cause Canva is for basics with a capital B.
And what better time to start using Design, which will be forced upon you like a U2 album, then after you’ve created something in DALL-E 2? It’s coming to (invited) Azure AI customers.
Oh look, it’s nice Mordor man again! He says that he doesn’t see organizations slowing their move to the cloud amidst economic uncertainty…and he said that 6 days before layoffs. Otherwise known as 19 days before Halloween.
“Silver and Gold” isn’t just everyone’s least favorite Christmas song, it’s also Microsoft’s least favorite partner strategy—that’s why the company is ditching the silver and gold competencies.
Ma’am, I’m going to have to call security
DataDog released its annual security report on AWS. Among the findings: more than a third of respondents had publicly exposed S3 buckets. Ouch on several levels.
The audience is settling, light chatter reverberates from high ceilings. House lights blink once, twice, and give way to silence. It’s keynote time.
Lights, camera, action!
The session launches. Video rolls. Enter stage center, a totally fresh take on video—2A’s user interface (UI) animation, just like this one.
You, passionate business manager, and your CTO also in attendance both sit up a little straighter, this is not the brand hype video you expected. Animation, music, UI, with crystal-clear messaging. You look around. Everyone in the audience from executives to sellers, and engineers to marketers, is paying more attention than usual for a product launch.
Behind the scenes
Tightly targeting your audience is essential in successful marketing. Brands cannot be everything to everyone. But, for something like an event session, product landing page, or PR announcement, you need to resonate with a broader group.
The UI animation is your headliner here. It offers a concise and engaging way to show and tell what makes your product great. It doesn’t bog users down with multiple clicks. It doesn’t require reading. It’s easy to share and mobile-friendly.
Let’s go behind the scenes for a minute to see why these UI animations are so captivating. The animation frames and focuses attention on core product features and interactions. Then the UI-based visuals provide product truth. The audience can follow along thanks to a narrator who explains product benefits in perfect harmony with the visual cues. Lively music catches attention, while words on screen give context. And to top it off, the right fonts, closed captions, and tactical contrast provide enhanced accessibility.
The after party is just getting started
Consider the UI animation to kick off your next marketing campaign or launch event. Let’s make your product the star of the show!
AWS got a free pass to pahk its cah in hahvad yahd: In an alliance with Harvard, AWS is working to advance quantum networking research with a bunch of awesome nerds. The goal is to inform development of the quantum internet, which I hope involves the ability to grab real doughnuts through my computer screen, and other crucial-to-humanity innovations.
If you haven’t heard about this, I’d like to rent some space in that rock you’re living under, but: Adobe acquired design platform Figma for $20B. Adobe will likely bundle Figma with its Adobe Creative Suite, which includes its Creative Cloud that runs on Microsoft Azure.
Management consulting firm McKinsey has joined forces with Microsoft to create an integrated solution that will help companies move toward more sustainable operations.
Funny timing because Microsoft has announced it will help oilfield company Schlumberger make “data-driven decisions.” Chevron is also in on this partnership.
Our Future Health, a UK-based health research program, is going to use Azure for its initiatives around personalized disease detection and treatment.
Palo Alto Networks’ VM-Series Virtual Next-Gen Firewall is now available on Azure Marketplace for the infamous private 5G* network with multi-access edge compute.
In a historic move, Oracle has made its MySQL Heatwave database available on AWS, which sounds more like a hair crimping tool from the 80s than anything else.
AWS named OutSystems its software partner of the year, a “testament to the high-performance power of low-code.”
*4G, ok? It’s 4G right now. Not the creative “4G/5G” they pull in this article. You can’t be married if you’re still engaged.
Gossip (for nerds)
Former Microsoft Azure IoT partner Bert Van Hoof (love the name) is now president AND CEO (greedy, Bert, greedy!) of Willow, a digital twinning proptech firm. Microsoft Teams VP Bhrighu Sareen has moved to software startup Highspot.
Some of the Microsoft execs who are sticking around will be richly rewarded with high-stakes projects they better not blow. How do we know this? My fave gossip source: leaked documents.
Microsoft announced that it will not label fake news on social media as false to avoid any claims of censorship. So, you know, if you want to believe that Joe Biden is the 46th president and he’s 79 years old and 4+6+7+9=26 and 2+6=8 and it’s 2022 so 2+0+2+2 is 6 and…well well well look at that, another 6. You know what 3 sixes are? That’s right. SATAN.
There’s more research out of Microsoft Viva that dishes all the dirt on the workplace, such as: 85% of employers don’t believe you’re being more productive in your hybrid work setup, you lazy liars. How can companies fix it? By buying Viva with its new enhanced capabilities.
Security, reliability, and performance improvement company Cloudflare has AWS in its sights. Cloudflare is pulling from the AWS playbook, wooing startups by connecting them with VC firms looking to invest in Cloudflare users. Weird flex, but OK. “We’re not ‘stealing’…we’re earning it,” said the Cloudflare CEO, which is the same argument I’ve heard millionaires make about tax evasion through Panamanian bank accounts.
Cloud storage company Wasabi Technologies is also set to compete with AWS (psshh sure) after a $250M investment.
The secrets to AWS’ growth strategy? APAC/Japan expansion and telco partnerships—as reflected in its investment in India and recent partnership with Sateliot, a satellite telecoms operator, to build a cloud-native 5G service.
They also released some other features forWindows 11, which is growing in popularity now that support for Windows 10—which accounts for 72% of its Windows users—ends in 2025.
In a bid to compete with AWS’ custom Graviton systems, Microsoft has unveiled its family of Azure VMs running on Ampere Arm-based processors. Like every family, these VMs pick fights with each other when bored and “borrow” clothes without asking.
AWS Glue is great if you don’t sniff it, especially now that it supports a bunch of stuff that will take me 100 years to understand.
New Relic has some new blood after poaching some AWS and Salesforce execs.
To get even, AWS and Salesforce are not inviting New Relic to their strategic expansion party, which will be Buzz Lightyear-themed. An integration between Amazon SageMaker and the Salesforce platform will allow mutual customers to easily build AI models.
To make nice, New Relic announced support for Amazon Virtual Private Cloud (VPC) Flow Logs.
AWS has established a startup accelerator for sustainable cities. Smart infrastructure entrepreneurs will be “rewarded” with $10k in cloud credits, some Snickers bars, and other things that don’t actually pay the rent.
AWS has also created the brand new AWS Smart City competency, largely intended to help the public sector. AWS Partners can get this competency in part by sharing customer case studies.
AWS can’t get enough smart stuff—it has also launched AWS IoT FleetWise for general availability. Like an overly possessive boyfriend, the service collects vehicle data from built-in sensors.
AWS customers can now deployAmazon EKS clusters on AWS Outposts, making AWS even moreKubernetes-friendly.
Ma’am, I’m going to have to call security
Researchers found a vulnerability that would allow malicious actors who have Microsoft file system access to steal credentials from Teams users. This impacts all Government Community Cloud Desktop Teams customers, including defense contractors and infrastructure operators.
The storytelling team doesn’t have to worry about a hacker “mimicking users while online” because as soon as they see that our chat is full of debates about commas and citations, they will peace out faster than you can say, “Dirimens copulatio” (look it up!).
Even with all this, analysts over at Seeking Alpha say Teams is overtaking Zoom in the corporate world.
Another security firm found ways to exploit flaws in Azure Active Directory.The good news is that one of the crypters is named DarkTortilla, which sounds like a super cool nightclub residing in a strip mall that I’d go to. Because I go to those.
World domination
People who are glad they weren’t on Microsoft’s M&A legal team this past year? Me. Microsoft Teams is merging with Deutsche Telekom’s mobile network, dubbed “Mobile für Microsoft Teams” and you HAVE to say it in an angry scary German accent or else it means something else.
More München! German open-source software company SUSE has entered into a multi-year collaboration with AWS to offer migrations acceleration programs for customers moving from SAPto AWS.
Amazon’s “Just Walk Out” stores are set to expand their merchandise, and new ones recently opened in Dallas-Fort Worth and DC airports. After 2A worked on the latest promo video for Just Walk Out at Lumen Field, Amazon has decided to make our very own Guy Schoonmaker their mascot. Because who doesn’t want a super nice dude greeting you on your milk-and-bread run?
AWS had so much fun at DarkTortilla with us that it has decided to expand its presence in Mexico starting in 2023. Aside from opening a few offices in various Mexican cities, it will construct a new Local Zone in Querétaro, considered the country’s “third most beautiful city.”
Hiring for short-term roles can be tricky. Especially now that the labor market is cooling off, candidates are warier about taking on short contracts knowing they’ll be back on the (possibly less favorable) job market soon.
Luckily, we’ve learned a thing or two over the years from sourcing talented embedded consultants for our clients’ short-term roles, ranging from parental leave coverage to quick-turn projects. Whether you’re working with an agency or not, these tips can help you land a stellar hire that can make a major impact on a reduced timeline.
Write a clear and realistic scope of work
When a role’s timeline is limited, the position’s responsibilities and goals must be tightly defined. A clear scope will not only set engagements up for success, but also help attract a strong candidate pool. Candidates (especially the most experienced ones) will sniff out an ill-defined or unrealistic scope from miles away—and might withdraw from the interview process or not apply in the first place. Sharing a clear scope of work in the job description and during interviews will assure candidates that they can be successful in the role and deliver the results you expect.
Know what skills and experience are essential—and how that aligns with your budget and resources
We find that candidates interested in short-term roles often fall into two camps. Either they’re experts with a long track record of completing the role’s responsibilities, or they’re early in their careers and eager to ramp up their skills quickly in a fast-paced environment. The experts tend to hit the ground running but come at a high price point (understandably so). Meanwhile, the newer folks generally need more support and sometimes need a reduced project scope. However, their overall rate is less.
Ask yourself what skills and experience are truly necessary for the role and whether you have the budget and support to set them up for success.
Decide on an interview process and proceed quickly
Before getting started, decide how many interview rounds there will be and who will join from your team. Sharing these steps upfront with candidates will show that your team is organized and ready to bring them on.
Keeping the interview process rolling along will reduce the risk that you lose your dream candidate to another opportunity. With candidates often interviewing for multiple roles, moving quickly will give you an advantage.
As a marketing agency focused on cloud technology, 2A stays on top of industry developments.
Every few weeks we scour the internet for the latest on AWS and Microsoft—and now we’re bringing that news to you. But in typical 2A style, we’re we’ve made it an entertaining read.
Wheelin’ and dealin‘
AWS has been going after healthcare and life sciences (HCLS) hard (2A has helped them write toward their dreams). It’s working—a KLAS survey shows that while Microsoft is still the industry’s preferred platform, AWS is nipping at its calloused heels.
Since we’re on the topic of hijacking your DNA to make human copies of you in a matrix-like plastic uterus that harvests organs for the rich, AWS wants you to know that 23andMe is doing ANYTHING BUT WHAT I JUST MENTIONED using AWS high-performance computing.
And for hospitals that want to deploy Epic EHR on AWS, Sapphire Health and Cloudticity are here to guide the way.
I’m rubber and you’re glue and everything I say bounces off me and sticks to you…unless you’re Bridgestone, a global leader in tires and rubber building, which has partnered with AWS to move to the cloud, launch new customer solutions, and become more sustainable (rubber factories do scream sustainability).
Malls are dead, which in America means one less place to find yourself in a shooting. But for AWS, it means so much more. Amazon will shift tech teams for its physical consumer stores (like Just Walk Out…or Run Out if there’s a shooting) to its cloud division. The goal is to use their experience with shootings retail to expand the company’s retail technology play.
Microsoft has selected Siemens to design a prototype of some semiconductor stuff, part of a Department of Defense initiative. It’s top secret except for this widely distributed press release about it.
World domination
A second AWS region in the Middle East is munjaz! It’s located in the UAE, so it’s made of pure gold and is encrusted in diamonds.
Then there are the new Edge locations in two Vietnamese cities, good luck to the employees who have to cross the street to get there, iykyk
Finally, should one set up a data center in the next war zone? We’ll see.
Read this in Taika Waititi’s voice: Auckland Transportation is moving to Microsoft Azure.
Gossip (for nerds)
Someone’s being a sore loser about a geospatial intelligence contract, MICROSOFT. The CIA had awarded AWS a $1 billion task order (not gonna pretend to know what that is) to do some super spy shiz. Microsoft is making several complaints, including that the agency didn’t properly justify a competition exception. Sometimes our own medicine be tasting bitter.
VMware employees describe “aggressive” recruiter outreach from AWS following Broadcom’s announcement that it will acquire VMware. (Imagines email titled, You WILL work for us!)
In the digital equivalent of paying farmers to burn crops, Microsoft told Brazilian regulators that Sony is paying developers not to add content to the Xbox Game Pass. Microsoft’s counter-strategy? Giving Xbox customers free dogs*. Because that will absolutely end well. Gamers don’t even remember to feed themselves! Or bathe.
Leaked document time! I love leaked documents unless they are sitting on a hideous carpet at Mar-a-Lago. In short: Microsoft is sick of all the success that AWS has had with giant government contracts, and it’s recruiting Google and Oracle to stop it. The plan? Pushing a “multi-cloud or bust” narrative.
It’s been a decade since Microsoft embarked on its CloudOptimal program, which aims to move Office 365 and Microsoft 365 services to Azure. Still not done. This is like when I tell my husband I’ll be ready in 5 minutes. Sure, 5 minutes. 5 minutes on Venus, maybe.
New stuff
WE ALL LOVE CHIME SO MUCH, especially those of us who need to restart our computers after using it so we’re not inexplicably muted on Teams all day. Now we can love Chime even more because AWS is live streaming capabilities. Which means nobody has to miss that Loverboy concert at the Jiffy Lube if they don’t want to.
Snowflake, don’t melt with all that hot revenue—80% of your users want to run you on AWS (then Microsoft and then…look at that, Google comes third. Maybe Google ranks first at coming third?).
More targeted ads, same false sense of privacy? That’s what’s coming with Bastion, a new AWS service that lets companies pool data to better target existing and potential customers.
Amazon is previewing AWS Wickr, a managed service that helps businesses and governments meet security requirements using data encryption. So, they get privacy but we get pooled data. Seems fair.
In capitalism’s never-ending strategy to manufacture scarcity, corporations can now have their own 5G networks SO GET YOUR OWN. AWS has launched a new service to help companies deploy these private 5G networks, but here is my favorite part: it’s actually only 4G LTE. It’s all in the marketing baby, just put a little asterisk next to 5G* and make the notation impossible to find and voila, you got yourself a private 5G network.
2A’s animation was shown at AWS Storage Day event, where the cloud provider announced added features for Amazon Elastic Block Storage to boost data resiliency.
HoloLens wasn’t the massive hit Microsoft expected it to be on the consumer market, so execs were like, who spends a ton of money on crap? Oh, right, the military! Let’s tweak these for carnage, they said. So now $21.9 billion of your tax dollars are going to “high-tech combat goggles.” Phew, good thing none of that money is going to clean drinking water!
VMware is strengthening its collaboration with Microsoft by issuing several new updates to its Azure VMware Solution. Let’s hope the VMware staff working on this aren’t ether-ragged and bagged by AWS human resources.
Datadog now offers its monitoring and security platform for Microsoft SQL and Azure.
It’s a week for Teams news. Barclays has taken a shine to Microsoft’s messaging about how great Teams is and has deployed it as the bank’s preferred collaboration platform worldwide.
And if higher-ups at Barclays want to find that great joke they made last week about all the silly poors, now they can with Teams’ new search feature! And they can do it on their Macs using the new Teams for Apple.
Also, Azure Communication Services now integrates with/supports Microsoft Teams.
Azure Managed Grafana is now generally available. It helps cloud users detect tech issues in their infrastructure.
Ma’am, I’m going to have to call security
The ease with which one can build and host a webpage on AWS has backfired, making it a popular avenue for phishing attacks, according to a report from Avanan. How they do it is quite interesting, particularly if you are preparing to be tapped by Anonymous, like myself and our editorial lead, Forsyth.
Those evil phisherman better watch out, though, ‘cause AWS and Splunk and some other important peeps are developing the Open Cybersecurity Schema Framework. Among other things, it’s meant to support organizations in de-complicating data management, a crucial aspect of security.
In addition to Russia, there’s also good ‘ole American complacency. Why have one vulnerability when you can have 121? And why patch them when you can….not patch them? In a recent Patch Tuesday, Microsoft addressed a zero-day vulnerability dubbed “DogWalk,” a.k.a. the thing gamers won’t do with their free dogs. It was discovered like a million Tuesdays ago in 2020 but was “meh’d” and then the U.S. government had to issue a mandatory update.
And then Microsoft employees were like, we can play hardball Uncle Sam….catch this.