By Jack Foraker

Image by Jenni Lydell

Program and traffic manager Marita keeps consulting, design, and storytelling at 2A running like a well-rehearsed show. Just as she charts the stars in astrology, Marita blends strategy with her arts background. She ensures every client project is aligned, both cosmically and creatively—one task, one timeline, and one perfectly curated Figma board at a time. 

Act I: Setting the stage 

Our story begins in college, where Marita majored in theater. As a playwright, she draws inspiration from legends such as Anna Deavere Smith, August Wilson, Henrik Ibsen, and Suzan-Lori Parks. Through her studies, Marita learned that theater production is about much more than a well-crafted scene: everything that happens behind the scenes is just as essential. 

While Marita continues to enjoy theater (and hopes to one day stage her own adaptation of Ibsen’s An Enemy of the People), at that time, she knew there were future acts to follow—acts that would take her talents beyond the stage. Little did she know that her theater experiences would neatly set the stage for all kinds of future productions. 

Act II: Scene change to project management 

After a few years as a teaching artist, Marita moved into arts leadership and nonprofit project management. She learned that the skills she’d honed during her theater tenure were just as applicable offstage. The job titles may have changed, but the core of her work remained the same. 

“In theater,” she said, “you’re managing an actual production. But when you’re building an asset in the business world, they call that a production, too. You still have to manage a budget, a timeline, reporting, and tracking. It’s the same process, just a different medium.” 

Marita then joined the corporate world of management consulting, where she had the opportunity to bring together consultants, designers, and writers to build creative assets. She worked with world-renowned brands and nonprofits, including Goodwill, Nike, Starbucks, and Color of Change. 

She loved the visibility her role provided into every step of the creative process, serving as a crucial link between teams. As she coordinated the production of off-site meetings, keynotes, and client assets, Marita combined an artistic eye with project management expertise. The only thing better than a beautiful deliverable? A beautiful deliverable that’s delivered early. 

Act III: Keeping creatives and clients cosmically aligned 

With her interest in astrology, Marita brings a unique sense of insight to program management at 2A. Just as astrology tracks the movement of stars and planets, Marita carefully considers every moving part of a project to ensure that teams and clients are perfectly aligned. Her ability to connect the dots across timelines, project goals, and client needs means no detail goes untracked. For every 2A deliverable she manages, Marita directs production so that results align with the big picture. 

Whether you’re launching a new campaign or crafting your next case study, Marita will guide your project with the precision and clarity it deserves, sans drama. The show must go on, after all. And with Marita behind the scenes, the stars of success are aligned.

By Carolyn Lange

Image by Emily Zheng

Motion designer Chris Feige lives life in motion. When he’s not working on eye-catching animations at 2A, you’ll find him chasing adventure in the great outdoors—or chasing his toddler, Ollie, around the yard. Chris’s love of all things active stems from a lifetime of playing sports. He’s always on the move, whether he’s playing a round of golf or pickleball or riding his mountain bike. And, since he and his wife had their new home built, he’s got a ton to keep him busy, such as landscaping or planning to refinish the basement. 

On the move in a sleepy town 

Chris and his family recently moved to his home state of South Dakota, in the city of Brookings, which is somehow the state’s fourth-largest, with a population of 24,000. A small-town person through and through, Chris was thrilled to see his wife, son, and border-collie mix Zoey take to Brookings as much as he does. If you’re picturing a neighborhood where folks knock on your door to offer you baked goods, you’re right. And while others may complain about long, cold winters, Chris embraces the silence and stillness, occasionally using his camera to find the beauty in old barns and farms. 

From slot machines to slam dunks 

Chris studied motion graphics and visual effects at the Art Institute of Phoenix. From there, he joined creative agencies that gave him experience working on anything with a screen, from sports arenas to TV to mobile and websites. His first gig out of school? Creating slot-machine screen animations like that satisfying waterfall of coins when you hit a jackpot. He has done motion work for major NFL Network events and for an all-time favorite team, the Phoenix Suns, including jumbotron animations and arena banner wraparounds. The perks weren’t bad either—free Suns tickets and a stint as a model for a billboard at Chase Field, home of the Diamondbacks. 

Chris brings motion magic to 2A 

Originally a freelancer, Chris was convinced to join 2A full time by folks such as Managing Program Manager Tammy Monson. “Chris is always willing to lend a hand, noodle on new ideas, and get creative solving motion puzzles,” says Tammy. “His motion chops continue to bring the dazzle to our animations!” 2A’s seamless teamwork lets Chris do his best work without breaking a sweat. It offers work-life balance so he can pursue both his passion for motion design and his desire to get out and move. Just as he values the organic processes of nature, Chris is a fan of communicating complex ideas with clean, streamlined, 2D motion design. And he’s really, really fast. 

“We’ve always been impressed by Chris’s quickness and great sense of timing and rhythm,” says Creative Director of Motion Aaron Wendel, “including his knack for adding well-placed gifs.” 

That’s because in work and in life, Chris always keeps things moving. 

By Jane Dornemann

Image by Alyssa Smith

When Jenni was in college, she knew one thing to be true: Whatever she became in life, it had to involve art. To some, that might seem like a risky pipe dream, but to Jenni, it was a framework. The key was to find a realistic way to make art that culminated in a steady career path. Being the open-minded, curious, and adventurous spirit she is, she decided to explore. Literally! She wandered the halls of her college, popping her head into classrooms, asking senior art majors what they were working on and what kind of jobs they planned to get. She chatted with future interior designers, visual artists, and graphic designers, eventually landing on industrial design. 

“People hear that and think I’m designing industrial buildings or something,” said Jenni. “But it’s really about designing physical objects through the lens of ergonomics and form—furniture, shoes, any object you can come in contact with.” 

Shortly after graduating, she found herself designing baby products at a Brooklyn-based company, where she hired our current managing designer and design operations lead, Rachel Adams. There, Jenni ended up doing a lot of graphic design because she was so good at it. “I could only resist my fate for so long,” she said. “I admit it, I’m a graphic designer.” 

Jenni and Rachel stayed in touch after going their separate ways, reuniting years later when Rachel asked Jenni to consider freelancing with 2A. Jenni’s initial interview, which was supposed to be a “temperature check” on how she felt about 2A, ended up being an onboarding call because she was so impressed. 

Lucky for us, Jenni’s innate, calculated risk-taking sets her work apart. She gives equal weight to aesthetics and function, resulting in designs that are visually pleasing but also purposeful. “I base my work on the structural aspect, such as branded guidelines and other criteria, but also have that ‘How can I make the client smile when they see this?’ approach,” explained Jenni. It’s all about bold balance and projecting her love of freedom and discovery—with a healthy dose of practicality. That’s important in the tech industry, where things are always changing. 

“Having to be nimble is a nice challenge. You can’t get too comfortable with anything, and that’s how I live life in general,” she said. This openness to change is at the core of what keeps her work fresh and exciting. 

These days, you can find Jenni habitually stepping out of her comfort zone on a yoga mat, in a Pilates class, or on a surfboard in the San Diego waves. As a yoga practitioner and certified teacher, Jenni has come a long way from being “the least athletic, least flexible person I knew.” Yoga helps her find equilibrium amidst her adrenaline-seeking adventures, which have included autocross racing, go-karting, and car racing ride-alongs with her dad. 

“My yoga work has helped me change perspective about my perceived limitations versus my actual limitations, and to bring balance into my life,” added Jenni. It’s a good thing she’s centered, because when she’s not hitting a client’s project out of the park, she’s chasing after her toddler. “He’s doing something different every day! As I said, you can’t get too comfortable.” 

By Jane Dornemann

Image by Julianne Medenblik

Years ago, Mollie was perusing the selection at Seattle’s Elliott Bay Book Company when she noticed an interesting neon sign logo across the street. She’d never heard of this elusive “2A” before, so she pulled out her phone to look it up. 

It was love at first Google, so she applied for a job. But it wasn’t to be—the position had just been filled. She left an impression though, and when a job opened up later, 2A reached out to her. But it was not to be (again)—she had already accepted another job. Eventually, the stars aligned, and Mollie took on freelance work with us until moving to a full-time position as one of our newest storytellers.  

Rewind 15 years and the scene is a bit different. After graduating from college with a degree that focused on creative writing and marketing (dream combo!), Mollie felt an unexpected calling that she couldn’t deny: to run a funeral home. “Growing up, I was always the morbid kid,” Mollie said. “And this was a way for me to pair my curiosity about death with my desire to help others.” While she was determined to get into the business, she soon discovered that the male-dominated industry wouldn’t afford a young woman any apprenticeships. Shut out, she put it in her back pocket and moved on to her next adventure.  

Cut to a short stint in nursing school (hey, it’s good to know what you don’t want), and then a move to California, where Mollie found herself copywriting for a school library. Running promotions for the library’s events helped her discover an interest in—and talent for—marketing. This led to positions at marketing agencies where she wrote for many industries, including healthcare.  

Did we mention that Mollie was freelancing as a journalist on the side? The woman has hustle.  

It was only after earning her Master of Fine Arts degree at Bennington College (for which she still writes articles and social media posts) that she landed in Seattle. Which brings us back to Elliott Bay books. 

Mollie describes her path to 2A as zigzagged, which is so much more interesting than a straight line. And at every step, she’s brought the depths of her creativity with her. When she isn’t telling our clients’ stories by day, she’s writing her own by night. An author of both fiction and nonfiction, she recently completed an object lessons book about the saxophone and is refining a collection of personal essays. In addition to writing, Mollie enjoys cross-stitching. But not in a zigzag. 

By Katy Nally

Image by Alyssa Smith

If you believe in string theory or just enjoy a good sci-fi plot, then you’ll appreciate the truth about our consultant Kyung. The truth is, somewhere in our vast multiverse, there’s a parallel version of him working as a surgeon in New York City. There’s another Kyung slinging pizza dough near the Jersey Shore. And still another, scrambling his way up Mount Rainier as you read this. 

In a lucky twist of fate, we got the Kyung who made a life-altering pivot in college that set him on a course through startups, digital media groups, and finally 2A. 

Shoes make the marketer and leave their mark 

It all started when he fell in love with some shoes. Not just any shoes—Air Jordans. In elementary school, Kyung first encountered them and realized their magic went deeper than just apparel. He noticed that wearing Jordans conveyed a broader message to people. It was his first taste of marketing and it set in motion a miraculous chain of events. 

When Kyung went to college, he planned to study medicine. But halfway through, the universe pulled him in a different direction. He dusted off his memories of the Jordans and dove headfirst into marketing. After graduating, Kyung cast a wide net, landing his first gig as a PR intern at a men’s fashion publication. 

Big startup energy at Noom 

From there, he seized the attention of a startup in New York City’s Silicon Alley. Kyung joined Noom before it reached 100 employees, working directly with the CEO and founder on the growth marketing team. He ran A/B testing for Facebook ads to spread the word about Noom and recruit new health and wellness influencers. He also helped improve reviews of the product to incorporate better SEO and position Noom higher in search results. 

While Kyung enjoyed the daily catered lunches, he wanted a marketing role that offered more breadth, so he began searching. Then destiny presented him with an opening at the Jun Group. 

The merry-go-round of digital advertising 

For five years, Kyung worked with some of the world’s biggest brands to create digital advertising campaigns and increase conversion rates. When Jun Group sellers needed to pitch companies like General Mills, Target, and Kraft, they’d first go to Kyung for tailored marketing materials. As a content strategist, he developed sales enablement assets to show off Jun Group’s differentiators so the agency could win new business. 

Life was good at his NYC job. That is, until the pandemic hit. 

Stories sparkle with the right data 

With ties to Washington, Kyung left the Big Apple and moved to Seattle. After a few months, he found his next gig, at Indeed. It was a departure from the world of digital ads, but it gave him a crash course in market research. As a senior content specialist, he searched for hiring trends in the retail and hospitality industries, paired them with proprietary Indeed data, and packaged them in a deck or whitepaper for customers. 

As it turned out, finding and developing stories for a particular audience was exactly the steppingstone he needed to land at 2A. 

All signs point to 2A 

And here we have the Kyung you know and love—built moment by moment, from a thousand different experiences that led him to be your consultant. If you want to see your marketing unfold with Kyung, let’s chat. 

By Andrea Swangard

Image by Julianne Medenblik

Our new storyteller, Jack, was on a pre-med path when he took a creative writing workshop to fulfill a prerequisite—and then couldn’t stop thinking about it. When the night before a science midterm found him writing a story instead of studying for his exam, he realized this was a new passion and it was time to switch gears. After earning a degree in English, Jack pursued an MFA in writing and started teaching freshman composition. Jack was gratified to see the writing abilities of his students improve, but he also ended up serving as a quasi-career counselor when some of his students experienced that familiar cathartic moment: They’d taken the class to fulfill a requirement, had grown to love writing (due in no small part to their enthusiastic teacher), and wanted to change their majors. 

From teaching to taglines… 

After Jack had settled into teaching full time, COVID-19 arrived and changed everything. With classes that were now fully remote and burdened by a complicated teaching structure, students were distracted and making progress was a challenge. Jack missed the in-person connections and more collaborative spirit of the pre-COVID days, so he determined it was time for another change. He missed his creative writing era and found that several authors he liked were copywriters. So, he decided to explore that path. 

A part-time job for a friend’s digital marketing business led to a full-time gig at a legal firm, where Jack researched and wrote blogs, social media posts, and emails. Another experience found Jack working with a software development company on a global rebrand, writing the company’s new tagline and collaborating to develop its voice and tone. After the rebrand, Jack felt like he had completed a quest and was ready for his next adventure. Fortunately for us, he landed at 2A! With an abundance of writing and research experience—and a talent for inspiring an audience—Jack found a great fit for his skills. 

…and fiction to fermentation 

While Jack spends a lot of time reading (fiction is a favorite), he also loves to hang out in the kitchen. Jack is passionate about experimentation, whether tinkering with fermentation recipes or perfecting his sourdough. According to Jack, “There’s something exciting about combining the right ingredients to create something great, especially if it requires attention to detail and precise timing, like fermenting or preserving foods.” This devotion to solution seeking, and the research and analysis that often accompany it, also influences Jack’s work. He thoughtfully evaluates an objective to find a combination of ingredients that makes clients respond with a chef’s kiss. Whether you’re seeking an appetizer-sized story or cooking up a complicated spread, Jack dives in with gusto to get it right. 

By Andrea Swangard

Image by Nicole Todd

Lights! Camera! Finance?  

With a degree in business, 2A’s motion designer, Jeff, found himself working in the world of finance after graduating from college. While he enjoyed the business of… business, he also wanted to explore his creative side. A major movie lover, Jeff bought a motion camera and started taking freelance jobs filming and editing. Working with a boutique production company filming spec commercials, he steadily gained experience and a passion for creative work. To be clear, Jeff still had a full-time finance job, so he was spending his off hours working this second job, which quickly gained momentum.  

After copious hours of editing film, Jeff became obsessed with motion graphics, designing stylish video overlays, beautiful backgrounds, and snazzy transitions. Experimenting with various design software opened the door to a world where anything was possible. Jeff dove headfirst into learning all things motion design via the School of Motion and a multitude of animation boot camps. He soon parlayed his experience and talent into full-time work as an agency designer—check out a very cool 3D racecar project Jeff created for IBM. 

Calling the shots on the field and on the job 

Fun fact about Jeff—he played lacrosse in high school and coached it for six years! At one point, Jeff was working a finance job, taking freelance film and design work, and acting as head coach of a high school team—all at the same time. Needless to say, Jeff has no shortage of energy. One of the many perks of having him at 2A? He is always up for a challenge. 

Jeff’s experience as a coach not only brings a can-do attitude and team-player approach to his work ethic, but contributes to his expertise at negotiating for the best outcome. His calm, level-headed demeanor coupled with a drive to bring his team success was essential for the kids he coached back then, and is a major win for his collaborators and clients at 2A. 

Bringing projects to the next level 

A key aspect of Jeff’s work ethos is considering how to make designs better. In his words, “I love having the opportunity to experiment and push a design further. Perhaps we’ve seen something similar before, so how can we do something different to elevate it?” 

When Jeff’s not busy adding sparkle to 2A design projects, he’s golfing and being a dad to adventurous 4-year-old twins. Whether he’s perfecting his golf game or experimenting with new design techniques, Jeff’s enthusiasm and desire for constant improvement make him an essential part of the passionate 2A team.  

By Mollie Hawkins

Image by Julianne Medenblik

Before joining 2A as a consultant, Michelle honed her skills as a brand strategist, marketer, and performance artist extraordinaire. Her path to consulting was nothing short of adventurous—with a few cross-country moves set to perfect playlists, of course. It’s no wonder she jazzes up client campaigns with a style that’s music to our ears. 

Michelle’s deep-rooted love for marketing, journalism, and storytelling started in high school, where she was editor in chief of the school yearbook and marketing chair of the choral department. After graduation, Michelle left the creosote bushes and Joshua trees native to her hometown of Palm Springs, venturing to the redwood trees in Arcata, California, where she literally found her voice. She practiced vocal performance and began a journey that took her to live in two countries, four states, and one district. Michelle sang her way to a degree in strategic communications and creative advertising, got hitched, adopted two fur babies, and hung a hammock anywhere two trees were close enough. While working for a brand and digital marketing agency in Washington, DC, she also earned a master’s degree in marketing from Georgetown University. 

While living on the East Coast, Michelle felt the call of the Pacific Northwest (ah, Douglas fir whispers, the steamy beckoning of so many good cups of PNW coffee…). So, she packed up her family, prepared a banger playlist, and headed west with a bevy of good snacks and a solid set of marketing chops. After landing in Vancouver, Washington, she found a job posting on LinkedIn that made her laugh, but not because of its humor. The description appeared to be lifted from her own profile and personal philosophy of work—it’s all about the storytelling. It was an ideal match. In a flash, Michelle joined 2A full time, where she uses her unique voice, passion for creativity, and curiosity to build harmonious relationships with her clients every day. 

When she’s not helping clients tell their brand stories, Michelle can be found offline—preferably in a hammock or near a body of water—exploring thrift stores and bookshops, or making music with one of the many instruments in her Zen Den. Her husband and two dogs also keep her busy, but she always finds time for a bonfire and a board game. 

By Jack Foraker

Image by Brandon Conboy

Storyteller Dre has a knack for embedding client stories with technological expertise—and for being in the right place at the right time. As an English major, Dre happened to live below a floor of computer science folks in her college dorms. This proximity helped uncover her aptitude for not only Jane Austen novels, but also operating systems. Naturally, she tacked on a minor in computer science. Also while in college, Dre worked at a coffee shop in downtown Eugene, Oregon, which was conveniently located opposite a small magazine publisher. After getting to know the publisher’s employees (and their morning coffee orders), she landed a job as their newest assistant editor and web developer. 

Bringing language arts to coding languages, and vice versa 

After a stint in Los Angeles working for the RAND Corporation (yes, that one) and Frank Gehry (yes, that one), Dre returned to the Pacific Northwest to pursue digital marketing in the tech industry. She worked at Amazon, which was seeking someone who could write both advertising copy and XML. Then she switched to Nintendo, where the company gained over six years of her talents. In that time, Dre expanded Nintendo’s West Coast marketing team, enhancing the brand’s web presence with dynamic announcements and immersive digital experiences. 

But something was still missing. While her day-to-day work was fun and challenging, Dre sought a role that would return her to writing. So, she transitioned from digital marketing to technology storytelling—or rather, at 2A, she found a role that combines both. These days, you’ll find Dre creating client assets that link compelling copy with deep technical expertise. 

And when she’s not behind the keyboard? 

Outside work, Dre’s hobbies lean toward the DIY, from writing an arts-and-crafts column in a local Seattle magazine to acrylic painting and retiling her bathroom. “I like projects where I can say, let me just see if I can do this and then keep trying until I figure out how to do it,” she says.

Dre brings that same DIY spirit to all projects. Whether you’re after the perfect drywall mount or creative collateral that captures your vision, Dre has an answer. And if she doesn’t, she isn’t afraid to dig into the nitty gritty to find it for you. 

By Mollie Hawkins

Image by Brandon Conboy

2A Embedded Consultants (ECs) are highly skilled, experienced professionals who function as contracted members of our clients’ teams. For the past two years, 2A EC Matt deWolf has been using his graphic designer talents at Microsoft Research (MSR). In this Q&A, Matt shares how he got here, what he’s doing, and why he loves it so dang much. 

Mollie: What do you do at Microsoft Research? 

Matt: So, the classic designer joke is that I “make things pretty,” right? Well, it’s more than just making things look nice, especially at MSR. Because of the global inflection point we’re at in technology, design is also about ensuring our visual language clearly communicates the message that we’re explicitly trying to send. An example of this is making sure our communications around AI visually align with our intentions. When we discuss AI, it’s important to ensure that our audience doesn’t get brought into a scene that inaccurately depicts what we want to say. The words in any asset tell one part of the story, but the imagery, color, and composition play a key role in reinforcing that textual direction. 

Mollie: That’s a fun challenge! What’s the most interesting part of working at MSR? 

Matt: It’s great getting to work with cutting-edge researchers who are wholly devoted to our mission statement: “Advancing science and technology to benefit humanity.” Something special about MSR is the non-product-related approach; not every development or mission immediately ties into something commercialized. I get to see new developments in AI research that range from determining the accuracy of image generation against a description to applications in healthcare. The breadth of work is truly impressive. 

Mollie: Can you tell me about a cool project you’ve been working on? 

Matt: MSR is piloting an episodic approach to our previous annual Research Summit called Microsoft Research Forum. This forum shares the latest findings with the global research community in real time. The event is considered a “tier 1” event for Microsoft, and it allows us to work with many vendors to develop the visual identity, web platform, and production for it. Not only is it the inaugural forum, but also we’re working collaboratively to build something great together. 

Mollie: How have you grown in your role over the past two years? 

Matt: The Research Forum project gave me opportunities to act as an art director, coordinating between design vendors, animators, developers, and internal production teams. This was a much more direct opportunity to explore these skillsets compared to some of my previous roles. I have definitely grown personally, learning to deliver constructive feedback and communicate clearly to multiple stakeholders, getting us closer to the outcomes we want. I hope to continue developing design leadership skills that support my team’s ability to do their jobs. 

Mollie: Where were you before Microsoft, and what about Microsoft makes your heart sing? 

Matt: Before MSR, I worked as a package designer at Hasbro. Yes, the Hasbro that makes Star Wars figures, Nerf Blasters, and Monopoly! But at MSR, I feel much more interested in the work. I enjoy technical things—bridging the gap between abstract concepts and visuals. Perhaps some of this comes from an adjacent design interest, web development. Let’s just say that when I write a JavaScript function and it doesn’t throw any errors, I basically feel like an MSR computer scientist. (LOL) 

Mollie: So, what else do you bring to the table? 

Matt: I think of myself as the Swiss Army knife of designers because of the different ways I’ve applied my knowledge. I have designed for print the old school way, on presses, and have designed for digital mediums. I know how to design and animate motion, as well as develop for the web, and I’m always growing and refining my leadership skills. 

Mollie: Now that we’ve talked business, let’s get down to the fun stuff. What do you do when you’re not designing? 

Matt: Outside of work, I’m an avid consumer of music and coffee. To me, music is something sacred and goes beyond listening to the radio. I love understanding the period from which the music originated, learning more about the artists, and seeing where it takes me. Layering this on top of my foundational understanding of music theory gives me a profound sense of pride when I uncover something new or view a piece of music from a new angle. And, of course, without overthinking it or applying any of that background, as humans, we all know when we like something. 

The coffee part is perhaps two-sided—not only do I appreciate coffee itself, but also I love the exploration and adventure in finding new cafes where I can enjoy music. 

Interested in becoming an EC? Check out our open roles or submit a general job inquiry if you don’t find exactly what you’re looking for.  

Want to hire an Embedded Consultant? Learn more here.