4 results found.

10/29/2018

Laura turns your don’ts into do-si-dos

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By Katy Nally

Laura turns your don’ts into do-si-dos

A square dance can’t happen without a caller to guide couples through upcoming do-si-dos and allemande lefts. With Laura at the mic, the dance goes off without a hitch. Keeping partners moving isn’t just her specialty on the dancefloor—it’s been the cornerstone of her career. Laura’s knack for keeping everyone in sync and her commitment to helping others is what makes her an extraordinary project manager.

Partner dedication

After college, Laura opted for two years in the Peace Corps, teaching English in a 3,000-person village in Thailand. Little did she know her role would open doors for her in the corporate world—helping companies cultivate their partnerships with Microsoft. Attracted by a dot.com boom, Laura parlayed her teaching experience in Thailand into a position at Microsoft where she managed an online training program for partners. Two decades later she’s still dedicated to partner marketing, and today serves as an adviser on the subject.

Altruistic motivation

If she could stay in Thailand, she would. It’s where she fell in love with papaya salad and tropical beaches. It’s also the place that ignited her lifelong passion for helping people that fuels her to this day. In between traveling abroad, square dancing, paddle boarding and partner marketing, Laura still manages to carve out time for nonprofit pursuits. In the past she’s helped Big Brothers and Big Sisters fine tune their marketing strategy, and these days she’s on the board of the World Association for Children and Parents.

Career circulation

Ending up at 2A was a bit of a do-si-do in itself. While working at Microsoft, Laura hired a few content experts who went on to establish 2A. She liked them so much she kept in touch, and later accepted a job at the budding agency when 2A needed someone with deep expertise in partner marketing.

 

In need of a caller to choreograph your marketing moves? Laura can lead your partners in the right direction.

04/22/2021

Back to the future, Part Lin

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By Forsyth Alexander

Back to the future, Part Lin

Image by Rachel Sacks

2A embedded consultant Lin Martinez’s three favorite movies are Back to the Future, Parts 1, 2, and 3. How she ended up at 2A has an intriguingly similar storyline. Lin came to the U.S. from Colombia when she was 27. In 2008, she started working for a Microsoft vendor, happily collaborating with clients on clear scopes of work and then focusing on projects. In an interesting twist of fate, she met Renato Agrella, future 2A founder and partner. They bonded over their shared Latin American connection and established a friendly, professional relationship because they kept bumping into each other at events.

During this time, she also met Laura Templeton. Laura is now an ace 2A consultant, but in those days, she was a Microsoft consultant. Laura hired Lin for her contracts, and Lin switched projects. Little did Renato, Lin, or Laura know at the time what this would mean for Lin’s future.

Time for dancing in the streets—or the YMCA

Lin loves music, especially Juanes, Shakira, and Carlos Diva, and she also loves dancing. In a recent conversation, she told me about how, in Colombia, every holiday is celebrated with dancing and music. “In Colombia, we start the party in the day, and before long, everyone is dancing—sometimes in the street—and it doesn’t stop until very early in the next morning, after people run out of energy,” she told me.

So, when a move to California offered an opportunity to use her love of music and dancing in her career, she grabbed it. As a wellness coach in Redwood City, she learned Zumba, became an instructor, threw her heart and soul into healthy living, and began teaching senior fitness classes. This path led her to a role at the YMCA of Silicon Valley, which took her right back to Washington. There she became the Healthy Living supervisor in 2017 and the Director of Health and Wellness at the Greater Seattle YMCA in August 2020. Then, COVID-19 hit.

Making her way back to you, 2A

Running a health and wellness program during a pandemic became pretty much impossible, and the YMCA cut back on staff. But nothing keeps Lin down for long. Throughout her career changes, she had kept in touch with Renato. When he learned she was in the job market again, he offered her a position at 2A. That’s how she ended up back with Laura and back at Microsoft, helping its Dynamics 365 partner team tell stories through customer successes.

“It was amazing. I didn’t meet anyone in person, and I still haven’t, but we get things done anyway,” she says.

Her positive attitude: Es más fuerte, es más fuerte

In Juanes’s hit, Me Enamora, he sings, “Es más fuerte, es más fuerte,” which translates as “it’s much stronger, it’s much stronger.” This describes Lin’s positive attitude perfectly. When the pandemic kept her from her usual health and wellness routine, she found new joy in walking her dogs, Pinky and Hannah, on a trail near her house. Pinky and Hannah are never far from her side—sometimes you can see them in conference calls—and they keep her grounded and smiling.

“You never know what the future might hold. But if you work hard, help people, and enjoy what you do, something good will always be waiting around the corner,” Lin says. 2A couldn’t agree more—it was great that Lin was waiting around the corner to come “back to the future” and join us right when we needed her.

05/12/2020

Fill critical gaps in your project teams with an embedded consultant from 2A

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By Kelly Schermer

Fill critical gaps in your project teams with an embedded consultant from 2A

We’ve all been there before: spread too thin at work, in desperate need of a specific skillset, without the time or open seats to hire. Considering it takes more than 40 days to fill an open position and costs 75 percent of the employee’s salary just to get them started, lobbying for additional headcount at the moment you’re most vulnerable can feel like a tragic plot twist. Suddenly, the solution to your biggest challenge has just become your new biggest challenge.

That’s where 2A embedded consultants (EC) come onto the scene! We handle the legwork of sourcing someone who can hit the ground running in the role you need, saving you the time and money that goes into it. 2A ECs act as temporary teammates who provide support and subject matter expertise. From junior to senior, left brained to right, and everything in between—our ECs complement your team’s existing skills to help you tackle your gnarliest challenges.

Whether you start off thinking of our ECs as project or program managers, in no time at all you’ll see they’re really the number cruncher, go-to-market guru, or channel whisperer your team needed all along:

Number cruncher—This all-around business manager makes sense of IOs, POs, SOWs, and more to prevent your team’s expenses from going MIA. See how 2A finds teammates, like Amy, to talk some dollars and sense into your budget.

GTM guru—Need someone to help you identify new market opportunities, develop partner and sales programs, and drive revenue growth? 2A marketing masterminds, like Kyle, are ready to help.

Channel whisperer—If you’re looking to increase partner engagement through program planning, training, and recruitment, we’ve got seasoned channel captains, like Laura, who can rally the troops.

Tell us what you’re looking for, and we’ll help you make a match. A few weeks with a 2A EC and you’ll wonder how you ever got along without them.